Wellfounded Botanicals launches a luxury CBD Eau de Parfum in partnership with Scent Beauty, a disruptive, DTC-centric, omnichannel developer of a diversified portfolio of culturally relevant, proprietary and exclusively licensed brands.
Inspired by Wellfounded founder Sara Rotman’s personal wellness journey from beauty and fashion branding guru to cannabis and CBD cultivator, this fragrance brings customers on a scent journey combining luxury fragrance with the soothing aromas of CBD. Wellfounded Eau de Parfum was brought to life by perfumer Alexis Grugeon of Firmenich with the guidance of fragrance architect Raymond Matts to create a fragrance that features 90 milligrams of CBD as well as active botanicals specifically designed to soothe, delight, inspire and sustain.
“The story behind Wellfounded is one that resonates with people who seek wellness and healing through natural ingredients, including CBD. Knowing that the beauty industry has been steadily moving towards CBD products, we at Scent Beauty are thrilled to work with visionary Sara Rotman to bring this one-of-a-kind botanically-inspired, luxury CBD fragrance to life,” said Steve Mormoris, CEO of Scent Beauty.
Wellfounded Eau de Parfum is a modern lush green fragrance opening with the fresh smell of the sea enhanced with citrus notes of mandarin, grapefruit and crisp green apple. Cooling notes of Sariette and Thyme enhance this modern green heart. A soft warm woody base of vetiver and ambrox create an addictive nuance.
“Wellness and sustainability are among our core ethos at Wellfounded, so it was important that we worked with a team who would bring our vision to life with those key factors in play, and Scent Beauty was the perfect fit”, said Rotman. “We can’t wait for the fragrance to bring a sense of calm to both men and women.”
Wellfounded celebrated the launch of their fragrance on Wednesday, Oct. 27 at the Ace Hotel Brooklyn in partnership with Gossamer Magazine’s October issue release in an experiential event of touch and smell.
Wellfounded Eau de Parfum is currently available on ScentBeauty.com, where customers can order a deluxe three-milliliter discovery size, which includes a promotion for $10 off a full-sized bottle. Additionally, the fragrance is available at JC Penney’s limited beauty destination in select stores across the U.S.
Wellfounded Botanicals is a new woman and Latinx-owned, premium cannabis brand dedicated to promoting plant-based wellness for people and the planet. Designed as luxurious rituals for the whole body, Wellfounded takes a curated approach to cannabinoids with their extensive line of tinctures, capsules and topicals using time-honored ingredients to soothe, protect, repair and sustain.