Waitr Holdings Inc. has started delivery of CBD products in select Texas markets with expansion into other markets forthcoming after  reaching agreements with multiple CBD dispensaries.

The move into the CBD industry is the latest action taken by the company as it transitions the business to a “deliver anything” model. In the last few days, Waitr, which will soon rebrand and change its name to ASAP, has reached agreements with companies to deliver clothing, luxury, sporting goods, alcohol, flowers, auto parts and electrical products.

“We are committed to our ongoing efforts to expand our business model of ‘delivering anything’ to our customers,” said Carl Grimstad, chairman and CEO of Waitr. “With our proprietary technology, we have the specialized platform to facilitate the sale and delivery of CBD products.”

The CBD retail market is growing across the nation, with CBD companies currently offering a wide range of products. Recent data shows market growth due to increased awareness of cannabidiol’s therapeutic benefits for health and wellness.

Initial CBD products that will be delivered by Waitr include CBD oils, topicals, gummies, candies and capsules.

Founded in 2013 and based in Lafayette, La., Waitr (soon to be ASAP) operates an online ordering technology platform using the deliver anything model including food, alcohol, convenience, grocery and more. Its proprietary in-stadium delivery system now provides an enhanced fan experience at sports and entertainment venues. Additionally, Waitr facilitates access to third parties that provide payment processing solutions for restaurants and other merchants. As of March 31, 2022, it operates in approximately 1,000 cities throughout the United States.