Organic skincare brand Esas Beauty was built on the pillar of forward-thinking products rooted in ritual. The latest addition to its Kolonya Core Collection skincare line, Wild Mint & CBD, takes advantage of cannabidiol’s (CBD) benefits.

The product line is named after the Turkish kolonya, meaning cologne, a famous product of Turkey and commonly used as cologne, perfume or as hand sanitizer.

Esas added CBD to Kolonya, specifically formulated to sanitize with certified organic ethanol at 70%, moisturize, protect and also smell great. Esas only uses cannabidiol isolate which is 99%-plus certified organic hemp-derived THC-free CBD. Completely non-synthetic, non-toxic and non-GMO, the CBD is third-party laboratory tested, ensuring purity and quality.

“I use CBD topically for my eczema and wanted to offer those benefits in our Kolonya,” said Esas co-founder Amanda Sichon. “It’s the perfect delivery system and provides optimal absorption.”

The advantages of Wild Mint & CBD Kolonya are many, including reducing inflammation, redness and smoothing of fine lines. Its crowning glory is the expertly crafted Wild Mint Leaf scent, which dances with notes of cool peppermint, icy citrus herbs and a hint of forest pine.

“Our goal was to bring CBD to our customers in the most effective, convenient and luxurious way possible,” said Seda Bilginer, another Esas co-founder. “The scent experience is so important, and we wanted to make sure it complemented and celebrated the benefits of CBD.”

Bilginer and Sichon are chemists with a combined 25-plus years in the corporate beauty industry. The women developed Esas Beauty to be a sustainable farm-to-beauty lifestyle brand.

ESAS Kolonya is available in 1-ounce and 4-ounce bottles, a 0.33-ounce mini as well as a 16-ounce refill size.