BOULDER, Colo – Hempyre Holdings Ltd., a leading beverage and wellness company, has rebranded itself as Next Frontier Brands. The company has already staked out a strong profile as a leading provider of beverage, wellness and lifestyle products.
As Next Frontier Brands, the company will continue building an innovative portfolio of consumer packaged goods (CPG) which include brands like MUHU Gin, KonaRed coffee, and hemp wellness brand Verra Wellness, while rapidly expanding into additional beverage and wellness categories like distilled non-alcoholic spirits, wine and natural products.
Next Frontier Brands houses 12 consumer brands offering more than 150 product SKUs for global distribution. As part of expanding into a broader range of categories, Next Frontier Brands will grow its international footprint significantly. The company has hired both domestically and internationally, in addition to establishing new production facilities and offices strategically across Europe, Asia-Pacific, and North America.
“From day one, we set out to be the rocket fuel these brands needed to perform to their true potential,” said Jason Roth, president and chief strategy officer of Next Frontier Brands. “We are the platform that takes beloved regional brands and turns them into global challenger brands.”
Joining the company in 2019, Roth brought a considerable 25-year resume in the CPG arena, having served as the co-founder and chief executive officer at a leading producer of hemp-derived cannabinoids. Roth will continue to work alongside newly appointed Chief Commercial Officer Art Massolo and Chief Operations Officer Albert Hwang.
Massolo is a strong entrepreneurial professional with a proven history of success in the wine and spirits category. Hwang has more than 25 years of sales and marketing experience in over-the-counter (OTC) healthcare and alcoholic beverages with a focus on designing and implementing business operations to quickly and efficiently scale organizations.
Next Frontier Brands has global headquarters in Boulder as well as offices in London, Hong Kong and Auckland, New Zealand.