North American Cannabis Holdings (USMJ) announced it is prepared for rapid revenue growth in conjunction with the relaunch of the EVERx CBD Sports Nutrition Beverage, which is set to debut at the Arnold Sports Festival March 3-6, 2022 in Columbus, Ohio.
EVERx was originally introduced at the Arnold Sports Festival in 2017. With the Arnold as the anchor of EVERx’s marketing campaign, sales rapidly grew to over $2 million annually.
USMJ acquired EVERx from its sister company, Puration, last year in exchange for a royalty agreement. USMJ has updated the EVERx formula and packaging and now returns to the Arnold Classic with 20,000 athletes from 80 nations participating in 60 sports and events.
In 1989, the Arnold Sports Festival was founded by Gov. Arnold Schwarzenegger and Columbus businessman Jim Lorimer in Columbus, Ohio. Other festivals are held in Melbourne, Australia; São Paulo; Johannesburg; Seville, Spain; and Birmingham, England.
Acquiring EVERx mid pandemic, USMJ decided to wait out the economic impact of the pandemic and target a later relaunch of the CBD sports nutrition beverage.
USMJ is now relaunching the product with an updated formula and look. The new formula and look are designed to expand the appeal of EVERx beyond the sports nutrition market. Alkame Holdings remains as the bottler for EVERx.
The relaunch of EVERx is the beginning of an overall USMJ cannabis e-commerce expansion campaign. Following the relaunch of EVERx, USMJ has plans to launch multiple new products, both in-house products and third-party products, in an overall effort to expand USMJ e-commerce.