Trulieve Cannabis Corp. announced the Florida launch of two proprietary brands, Sweet Talk and Momenta, as well as new Cultivar Collection flower releases and the second product drop of Live Diamonds by Muse.
“It’s an exciting time for Florida’s medical cannabis patients as we continue to expand our offerings and introduce proprietary brands in our home state,” said Kim Rivers, CEO of Trulieve. “Trulieve continues to focus on growing safe, quality cannabis and continually innovating to provide a wide variety of products for our medical patients in Florida.”
Florida patients can expect the following product introductions this February:
- Momenta — Trulieve’s staple cannabis line for everyday wellness and overall well-being, the product lineup includes tinctures, nano tinctures, capsules, RSO and a topical muscle gel. Momenta takes a modernized approach to holistic wellness by empowering personal progress every step of the way on the wellness journey.
- Sweet Talk — Trulieve’s newest introduction of tasty edibles, the brand will launch in Florida with strawberry gels. In the future, Sweet Talk products will expand to include chocolate bars and a variety of gummies.
- Live Diamonds by Muse — The most recent innovation from Trulieve’s hydrocarbon extraction lab, the only one of its kind in the state of Florida, the initial product release last month of 500 units sold out within 24 hours. Trulieve’s second batch of Live Diamonds will become available for purchase on Feb. 7 at noon.
- Cultivar Collection –—Throughout the month, Trulieve will introduce regional product drops of its small-batch, top-shelf whole flower throughout the state of Florida.
The introduction of Sweet Talk and Momenta, in addition to the expansion of Muse and Cultivar Collection offerings, represents Trulieve’s continued focus on offering its proprietary brands to Florida’s patient community.
The company also recently announced an exclusive launch with Miami Mango cannabis in South Florida later this February.
Trulieve patients across Florida can choose from the largest selection of THC and CBD products available in a variety of consumption methods, including smokable flower, concentrates, edibles, capsules, syringes, tinctures, topical creams, vaporizers and more. Patients have access to brands such as Bellamy Brothers, Bhang, Binske, Blue River, Black Tuna, Love’s Oven, O.pen and Sunshine Cannabis, all available exclusively at Trulieve in Florida.
Trulieve is a vertically integrated cannabis company and multi-state operator in the United States operating in 11 states, with leading market positions in Arizona, Florida and Pennsylvania.