Trulieve Cannabis Corp. announced the official launch of Highsman, the purpose-driven cannabis lifestyle brand founded by NFL legend Ricky Williams. Highsman is available now at all Trulieve and Harvest branded Arizona retail locations.
“Our expansion into Arizona is made possible through our retail partnership with Trulieve, and Abundant Organics, whose organic living soil cultivation techniques produce some of the cleanest and most flavorful flower I’ve tried,” said Ricky Williams, founder and president of Highsman. “Both partners clearly see the Highsman vision and share the same enthusiasm for physical and mental healing as I do. Highsman is for anyone seeking greatness, mental and spiritual well-being.”
Williams will be making personal appearances at the following Trulieve and Harvest retail locations for a meet-and-greet:
Wednesday, Jan. 25
- 2:00 p.m. – 3:00 p.m. – Harvest of Cottonwood, Ariz.
- 6:00 p.m. – 6:30 p.m. – Harvest of Phoenix Alhambra
- 7:00 p.m. – 8:00 p.m. – Trulieve of Roosevelt Row
Thursday, Jan. 26
- 2:00 p.m. – 3:00 p.m. – Harvest of Tempe, Ariz.
- 3:30 p.m. – 4:30 p.m. – Harvest of South Mesa, Ariz.
- 5:00 p.m. – 6:00 p.m. – Harvest of Scottsdale, Ariz.
“Trulieve is excited to launch this limited-time exclusive partnership with legendary NFL player Ricky Williams in Arizona, just weeks before the Super Bowl will be hosted in the state,” said Kim Rivers, CEO of Trulieve. “Ricky was well-known for his belief in the power of cannabis during his playing days, and the Highsman brand reflects his values and passion for cannabis. We are proud to launch Highsman products in the Arizona market.”
Highsman will be exclusively available at Trulieve and Harvest branded Arizona retail locations until Feb. 4. Highsman has partnered with Abundant Organics to bring premium organically grown cannabis to Trulieve and Harvest’s Arizona locations. Personally curated by Williams, the product selection includes eighths and pre-rolls.
Williams will also be making an appearance at Trulieve’s Cannablitz party on Saturday, Feb. 11.