Trulieve Cannabis Corp. became the first multi-state operator in the cannabis industry to launch advertising campaigns on Twitter. This follows a policy change made by the global social media platform that now allows cannabis companies to advertise.
“Trulieve is very excited and encouraged by Twitter’s decision to update its policies and allow cannabis companies to advertise across the platform,” said Gina Collins, Trulieve’s chief marketing officer. “Having a global social media platform recognize our industry is another step forward in the normalization of cannabis in the U.S. We proudly launched a multi-state advertising campaign to become the first company in the cannabis industry on Twitter. As state-by-state cannabis regulations inform how operators can participate in the advertising space, we expect to follow in other legally approved states.”
Trulieve CEO Kim Rivers said on Twitter: “On behalf of Trulieve and the entire cannabis industry, thank you to Elon Musk for this historic policy change and partnership. The opportunity to advertise on Twitter means reaching more individuals and raising more awareness of the benefits of cannabis. Onward”
Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with established hubs in the Northeast, Southeast and Southwest, anchored by leading market positions in Arizona, Florida and Pennsylvania.