Trulieve Cannabis Corp. announced an exclusive partnership with Khalifa Kush, multi-platinum-selling, GRAMMY Award- and Golden Globe Award-nominated recording artist Wiz Khalifa’s brand. Through the agreement, Trulieve becomes the exclusive producer, processor and retailer of Khalifa Kush branded products in Florida and other northeast markets, beginning this summer.
The Khalifa Kush brand offers a growing lineup of flower, pre-rolls, vapes, edibles and concentrates, powered by proprietary genetics.
“We’re excited to partner with the undisputed leader in the Florida market,” said Wiz Khalifa. “Trulieve’s dedication to working with the community and creating an amazing customer experience perfectly lines up with our brand values, making them a great fit for our first expansion to the East Coast.”
“Trulieve is committed to delivering a broad selection of the highest-quality cannabis brands to better serve our patient communities. Khalifa Kush is a respected brand known for top-tier genetics among cannabis connoisseurs. We look forward to becoming the exclusive home of the brand’s premium products in Florida and eventually in other markets,” said Valda Coryat, chief marketing officer of Trulieve.
Trulieve offers a large selection of THC and CBD products in a variety of delivery methods, including edibles, smokable flower, concentrates, tinctures, topical creams, vaporizers and more. Trulieve also offers statewide home delivery, convenient online ordering and in-store pickup.
Trulieve is a vertically integrated cannabis company and multi-state operator in the U.S., operating in 11 states with market positions in Arizona, Florida and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy.