TRP announced the opening of the first Cookies dispensary in the Brentwood neighborhood of Los Angeles on San Vicente Boulevard. TRP has been the engine behind the successful rollout of Cookies dispensaries in eight states (California, Colorado, Florida, Massachusetts, Nevada, Oregon, Oklahoma, Washington) and counting, providing expertise and enterprise level infrastructure to exclusive partners including Cookies, Dr. Greenthumb’s and Insane.
Regarded as one of the cannabis capitals of the world where hype and premium genetics reign supreme, it makes sense that TRP is the chosen operator to spearhead opening the first Cookies dispensary in Brentwood, Calif. The TRP team excels at securing prime real estate to provide premium genetics to untapped markets, giving consumers the opportunity to experience Cookies’ coveted products. Situated next to the iconic Brentwood Country Mart, opening the very first dispensary in the neighborhood was a huge milestone for TRP and the community. Westside cannabis consumers, from the 405 freeway to Santa Monica, Calif., to the Palisades, now have access to a neighborhood dispensary that’s within walking distance or a short car ride for the first time. Cookies Brentwood stands beside other high-profile retailers with the hopes to provide expanded access to consumers who reside in the high-traffic area.
“Anyone familiar with Los Angeles knows traveling even two miles can take up to 30 minutes in peak traffic,” said President and Co-Founder of TRP, Daniel Firtel. “Bringing a dispensary to Brentwood in the middle of what is considered by Los Angeles consumers as the largest cannabis desert in the city means easier access for cannabis consumers who live in between Malibu, Santa Monica and the 405 freeway. They will now have a local shop where they can purchase their favorite brands without having it be a mission.”
Coming off a record-breaking Cookies launch in Miami, TRP continues to elevate the customer experience that is expected from TRP-owned and -operated dispensaries. The newest Brentwood, Calif., location has already gained local curiosity from loyalists in the area with its premium cannabis genetics. TRP hopes to capture a new and existing customer base with exclusive cannabis offerings as TRP continues to build strong relationships serving as an educational resource for the local community.