Los Angeles-based CBD maker and retailer Grapefruit USA announced the official launch of what it’s calling the world’s first patented time-release, hemp-based CBD topical cream with boosted bioavailability, made possible by the company’s proprietary Hourglass technology.

Hourglass is a unique method for staggered and discreet topical delivery of CBD. The new technology developed by Grapefruit USA leverages a proprietary process that involves the grinding of CBD into nanoparticles, substantially smaller than the width of a human hair, which allows for significantly higher bio-availability and absorption.

The nanoparticle technology enables users to enjoy the holistic benefits of CBD both immediately and over a sustained period of up to 10 hours, in a discreet and convenient manner. The micro-sized vessels called “Z-Pods” lodge deep into human pores and follicles, persisting there, before slowly releasing CBD over an extended time period, forming what Grapefruit has dubbed the “Patchless-Patch” system.

“Over the last several months, our Hourglass product team has received extremely positive product feedback and internal reviews from our product testers and retail customers after their regular use of our hemp-based CBD Hourglass topicals,” said Bradley Yourist, CEO at Grapefruit USA, “which is extremely gratifying for the company and at base shows that the technology works.”

Hourglass CBD Delivery Cream is available for a limited time at a discounted price of $49.99 per 3-ounce jar (SRP is normally $75 per jar) at www.hourglassonlinestore.com.

Grapefruit said in a statement that it takes pride in full vetting and scientifically validating all statements regarding the efficacy of Hourglass, which starts by producing all Grapefruit products in a fully-licensed and compliant Type-6 food grade ethanol extraction laboratory in California.