A thriving cannabis company announced the exclusive launch of Cruisers, a new all-FUN, no-frills brand that puts consumers first and offers everyday value on premium cannabis products. Cruisers combine the company’s existing brands, Fun Uncle and DELI, streamlining these top-performing products into a single consumer-centric destination. By skipping the doldrums of the daily grind, Cruisers transports consumers to that carefree place where the bowl is always full. The weed wizards at Cruisers combine high-quality with custom flavors for good times only. Cruisers launched statewide in California on Wednesday, March 22, with prime availability in all the company’s retail locations.
The Parent Company’s’ Cruisers provides a high-quality distraction from the ordinary while offering budget pricing for various cannabis products in all key categories, including distillate and live resin vapes, whole flower, gummies and pre-roll products, including the debut of Cruisers’ new infused pre-rolls. Infused pre-rolls, one of the fastest growing categories according to Headset, are available in the 1-gram single and the extremely popular 5-pack mini formats. Cruisers’ new vape products utilize the same unique formulas and flavors that made Fun Uncle the No. 1 selling value ($20-$30) vape in California, according to BDSA data. Additional products offered at the brand’s launch include the new Cruisers’ 1-gram infused single pre-rolls featuring high-THC distillate and a kief coating in flavors like Blueberry Cookies, Strawberry Gelato and Maui Wowie.
“I am thrilled to announce the launch of Cruisers. Combining Fun Uncle and DELI, which are two of our most beloved and disruptive brands, Cruisers will continue to feature high-quality products at a competitive value price point. In our retail locations, Cruisers will be the best-priced offering in every category it plays in,” said Troy Datcher, CEO and chairman of the board at The Parent Company. “The new brand name was inspired by Fun Uncle “Cruisers” Vapes, which quickly became the No. 1 selling vape in the value segment. As we continue to prioritize building our portfolio of top-tier brands, we are committed to serving our customers’ most essential needs through innovative and consistent brands.”
To celebrate the launch of Cruisers, the company will host “All Fun Fridays” in-store activations at Caliva San Jose, Varda Pasadena, Calma WeHo, and Coastal Santa Barbara starting on Friday, March 24. All Fun Fridays run every Friday from March 24 through April 14 and will feature branded swag giveaways and in-store promotions.
