The Parent Company announced the addition of a new rosin gummy line to its Mirayo by Santana brand. The new 10-milligram solventless hash rosin-infused gummies come in three flavors inspired by Latin Culture — Prickly Pear, Guava and Raspberry.
Mirayo gummies are an artisanal edible made with natural ingredients and formulated for a potent and flavorful experience. Created in collaboration with legendary musician Carlos Santana, the gummy shape is an homage to the sacred heart, a symbol of human and divine love that holds deep meaning to Santana.
- Radiance Sativa Prickly Pear gummies inspire creative expression, divine wisdom and help to expand energy outward.
- Symmetry Hybrid Guava gummies harmonize the inward and outward, mind and body, for elevated perception.
- Centered Indica Raspberry gummies facilitate transcendence of the physical state and are perfect for inner peace and insightful stillness.
“Mirayo is a celebration of the human spirit. An invitation to embrace unity, harmony and oneness,” said Santana. “Through cannabis, I have found a tool that enhances spiritual connection and brings awareness to the divine light within. With the help of our friends at The Parent Company, we hope to inspire evolution and empower people to manifest their highest potential. Together, we can elevate our minds and transform pain into joy.”
“Carlos Santana’s unwavering commitment to promoting goodness through his music is also reflected in the exceptional quality of Mirayo products,” said Troy Datcher, CEO and chairman of the board at The Parent Company. “Santana developed his relationship with the plant when his mother used cannabis to make healing salves in Mexico. Today, the mission of Mirayo is to empower our consumers to discover their harmony, spirituality and creativity which perfectly aligns with The Parent Company’s mission to invest and build authentic brands that connect with our consumers.”
Carlos Santana and The Parent Company celebrated the launch of its new Hash Rosin Gummies with an intimate dinner at Chateau Marmont’s Penthouse 64. Continuing the celebration, the Company will also host a Mirayo-sponsored Cinco de Mayo event with in-store activations at participating TPCO stores. The Cinco De Mayo activations will feature Mirayo brand ambassadors at select locations as well as branded swag, food trucks, free samples and in-store promotions.
Mirayo is available at all of The Parent Company’s retail locations and receives priority placement in several Latin-owned dispensaries.
The Parent Company is a leading consumer-focused, vertically integrated cannabis company with 12 retail locations throughout California and a curated portfolio of first party products, including Mirayo by Santana, Monogram by Shawn “JAY-Z” Carter, Caliva and newly launched value line Cruisers.