The Good Shroom Co Inc. (MUSH), through its subsidiary Teonan Biomedical Inc., has announced it is breaking into a new category with a THC-infused beef jerky named OG Jerk.

OG Jerk has already launched in all Quebec cannabis stores. The company received its first purchase order for this product of $23,685.12. It is expected to receive replenishment orders every one to two weeks in addition to its other hash, hash-infused joints and cannabis flower SKUs. The total Quebec purchase order value for this week, all products combined, was $94,523.52. Orders are received weekly in the province of Quebec.

OG Jerk contains 60 grams of beef jerky (two 30-gram vacuum-sealed sachets) infused with a total of 9 milligrams of THC (two 4.5 milligrams of THC vacuum-sealed sachets), which permits the consumer to consume in doses accordingly and enjoy beef jerky in the process.

“In Quebec, the government limits the choice of edibles to products which they judge would not appeal to children, such as cookies and candies, which has drastically limited the choices. This limitation also presents an opportunity as there are no well-performing edibles at present, by our standards,” said Eric Ronsse, CEO of The Good Shroom. “As the only beef jerky in Quebec, we expect that such a commonly consumed savory snack, now infused with THC, will appeal to many consumers. Concurrent with Super Bowl weekend, we also feel it’s an appropriate launch week.”

MUSH operates a portfolio of brands that include traditional cannabis and beverage products. It exists to promote the use of functional ingredients such as probiotics and functional mushrooms in consumer products.