Designed to help businesses the financial industry deems “high risk,” such as CBD and hemp product retailers, Tasker Payment Gateways’ new High-Risk Resource Guide contains specific product guides and information for many site builders and shopping carts, as well as general tips and advice for high-risk e-commerce, including search engine optimization (SEO).
Updated for 2022, the guide is free and does not require any personal information to access. The Portland, Maine-based Tasker Payment Gateways is accredited and A+ rated by the BBB, and the high-risk guide features information gathered over the course of their 20 years in business.
The first half of the High-Risk Resource Guide provides answers and how-to articles for using high-risk payment gateways such as AuthorizeNet and NMI, and for the different high-risk industries that Tasker Payment Gateways has worked with. There is a section for selling CBD online, another that offers advice and news topics, as well as sections on payment processing for premium cigars, FFL-to-FFL transfers, alcohol, smoke shop paraphernalia, and more.
The second half of the guide is particularly useful for website owners, web developers and business managers, according to the company, providing insider tips and experience for a long list of specific site builders and shopping carts.
Sometimes merchants start out with a common site builder, like Squarespace or Weebly, and assume that they can use the payment gateway that comes with it for their high-risk products. But these shopping carts are usually powered by payment gateways, such as PayPal or Square, that list high-risk items as prohibited products, so using these carts as-is can lead to account shutdowns and even frozen funds.
Easily Integrate With Existing Software
The solution, said Tasker Payment Gateways President Matt Tasker, is to integrate a high-risk-friendly payment gateway with your shopping cart using little known and often unpublicized integration methods, a process that the high-risk guide covers for a large variety of brands.
“Most high-risk merchants we work with are using either Shopify or WooCommerce,” said Tasker. “In these cases, it’s simple to integrate a high-risk payment gateway for them, such as AuthorizeNet or NMI. But we realized that there were other merchants who used sites like Wix, Weebly, Squarespace, GoDaddy, and others, who also needed help.”
Tasker added that, after a lot of research, testing, and working with third parties, his company ended up producing a lot more guides so that merchants could successfully integrate high-risk payment processing.
“Therefore, we emphasize to business owners that you don’t need to rebuild your site elsewhere,” said Tasker, “we can work with you to set up high-risk-friendly payment processing on the site builder you’re using right now.”
Tasker explained that the guide showcases the company’s growing expertise, saying that it’s the kind of resource that can only come from years of relationship-building and hard work.
“Many people have reached out to us to share how much they appreciate this guide and how easy it is to access, and we’re happy it’s proven so helpful,” Tasker said.
For most high-risk online businesses, integration with a high-risk-friendly payment gateway like AuthorizeNet or NMI is simple. As the guide explains, sometimes it requires a third-party workaround like a plugin. But no matter which payment gateway is used, a merchant’s payment processing will not be truly high-risk-friendly unless it’s set up with a merchant account that is designed specifically for the types of products the business sells.
