SunMed CBD Products, its retailer Your CBD Store and its marketing agency Intersport announced a multi-year partnership with the Association of Pickleball Professionals to bring CBD and hemp products to a fast-growing sport. Your CBD Store is one of the largest CBD and hemp retailers in the U.S.
The partnership, which runs through 2023, includes global tournament sponsorship of the APP Tour — the official pro tour partner of pickleball’s national governing body USA Pickleball — as well as APP Tour-branded CBD and hemp products, collaboration with the sport’s most well-known players and experiential activations around the world. The announcement was made at the largest single APP Tour tournament of the year, The Franklin NYC Open at USTA Billie Jean King National Tennis Center.
“We are thrilled to have SunMed and Your CBD Store as our official CBD and hemp product partner and supplier for the APP Tour. SunMed’s all-natural, plant-based products are designed to improve the health and wellness of our professional, competitive and social pickleball players,” said APP Tour Founder Ken Hermann. “Our sponsorship platform features only premier partners, and we have partnered with the best in the business with SunMed’s innovative, award-winning CBD products. We are very much looking forward to our collaboration and new branded product line.”
“Teaming up with the APP Tour, the premier tournament organization in the sport, is an exciting opportunity for our brand, franchisee owners and customers to be a meaningful part of the fastest growing sport in the United States,” said SunMed/Your CBD Store Co-Founder and CEO Marcus Quinn. “This partnership allows us to highlight the wellness benefits of CBD. We’re excited to showcase our science-based, award-winning, third party-tested, and globally recognized SUNMED products. Our soon to be launched Pain Relief Roll-on and Topical Spray products can help players perform at their best and experience quick, natural and effective muscle pain relief so players can get back on the court.”
The partnership includes the release of a newly developed, innovative line of APP Tour-branded products launching this summer, including the following:
- Topical Cream — Proprietary formula topical cream used for deep, long-lasting effects
- Hydrate — Hydration water enhancer with zero calories, zero carbs, zero sugar and broad spectrum CBD
- Pain Relief Roll-On — Fast-acting pain relief roll-on with lidocaine
- Topical Spray — Fast-acting pain relief spray with menthol and broad spectrum CBD
“With our partners at the APP TOUR, we’re showcasing our commitment to supporting the best players in the world, as well as dedicated amateur players and all new players to the sport, at every level,” said Ryan Sinclair, chief marketing officer at SunMed/Your CBD Store. “By collaborating with some of the sport’s most highly regarded players, we have a golden opportunity to educate people about the benefits of safe, science-backed, plant-based CBD and hemp products that empower modern wellness every day.”
The program includes partnering with some of the best pickleball players in the world including Dekel Bar, Vivienne David and Gigi Fernandez. The goal is to educate consumers and players at all levels about the variety of benefits of the over 150 individual SunMed all-natural, science-based CBD and hemp products sold exclusively at over 500 Your CBD Store retail locations domestically and internationally.