Schwazze has announced that it will be hosting a grand reopening of its Emerald Fields retail dispensary in Denver, Colo. The ceremony — taking place on May 20 — will celebrate the newly remodeled store.

The enhanced retail store features new, illuminated exterior signage, updated landscaping and a refreshed exterior of the 100-year-old, formerly residential building. Inside, new casework runs along the perimeter walls to showcase a variety of products while four display monitors feature daily deals, promotional details and specials. Highlights of the expanded sales-floor include environmental graphics as well as new lighting, flooring and additional storage.

“We are excited to debut our newly refreshed Emerald Fields retail dispensary in the Highlands neighborhood of Denver. With our new store remodel, we’re showcasing a wide selection of cannabis products and fresh flower to serve a greater number of shoppers in this community,” said Collin Lodge, Schwazze Colorado division president.

During its grand reopening period, Emerald Fields Highlands will offer special pricing on flower, edibles and vapes. Enrollment in the Gratify Rewards customer loyalty program, which can be used at any Schwazze-owned retail dispensary in either New Mexico or Colorado, is now open. On May 20, customers who are enrolled in Gratify Rewards will earn double points on all purchases.

Emerald Fields Highlands will offer the first 50 customers gift bags containing swag, stickers and branded merchandise. The first 50 customers will also get free breakfast sandwiches from Bodega, an eatery located next door to Emerald Fields Highlands.

Schwazze is building a vertically integrated regional cannabis company with assets in Colorado and New Mexico and will continue to take its operating system to other states where it can develop a differentiated regional leadership position. Schwazze is the parent company of a portfolio of leading cannabis businesses and brands spanning from seed to sale.