Schwazze announced the grand opening of its adult-use dispensary, R.Greenleaf, located in Alamogordo, N.M. The new store, located at 101 N. White Sands Blvd in Alamogordo, N.M., officially opened its doors for business on Dec. 29, 2022. Store operating hours are 9 a.m. to 9 p.m. Monday through Saturday; 9 a.m. to 8 p.m. on Sunday.

The Alamogordo R.Greenleaf store opening continues the intentional expansion throughout the state of New Mexico. It comes on the heels of a total of five R.Greenleaf store openings since Schwazze’s acquisition in February 2022. This brings R.Greenleaf’s total number of New Mexico retail dispensaries to 16. All locations serve the needs of medical patients as well as recreational adult-use consumers.

“We are excited to open up our sixth R.Greenleaf dispensary since late September, this one specifically in Alamogordo. The team has been hard at work to get this completed in time for the holiday season to serve this local community,” said Steve Pear, New Mexico division president for Schwazze. “R.Greenleaf, offering a wide variety of quality products serviced by top-notch, knowledgeable staff, has grown from 10 locations to now 16 in New Mexico since Schwazze purchased the retail banner earlier this year.”

R.Greenleaf Alamogordo will also offer introductory pricing on flower, edibles and vapes. Enrollment in the Gratify Rewards customer loyalty program, which can be used at any Schwazze-owned retail dispensary in New Mexico or Colorado, is already open.

Since April 2020, Schwazze has acquired, opened or announced the planned acquisition of 41 cannabis retail dispensaries as well as seven cultivation facilities and two manufacturing plants in Colorado and New Mexico. In May 2021, Schwazze announced its Biosciences division, and in August 2021, it commenced home delivery services in Colorado.