A group of cannabis industry veterans announced the launch of Root & Bloom cannabis products to the Massachusetts market. Root & Bloom has formed cannabis innovation partnerships with companies looking to quickly develop and deliver high-quality, affordable products. The company is also developing strategic partnerships with Massachusetts cannabis dispensaries to distribute more than 30 different products to consumers. Products include edibles, vapes and prerolls from innovation partners, as well as craft flower and prerolls from Root & Bloom’s in-house product line.
“Root & Bloom is committed to delivering quality, craft-style cannabis products at a large scale to the 1.5 million Massachusetts cannabis consumers,” said Tom Regan, CEO, Root & Bloom. “Our team includes industry veterans with a combined 40 years of leadership in commercial cannabis. That expertise will enable us to assist innovation partners with testing, compliance, and sales to get great products to Massachusetts dispensaries faster.”
Root & Bloom has already partnered with three national companies to supply extracted products, as well as working with three additional national vendors to develop new products and bring them to the market. The company has state-of-the-art facilities for industrial-scale extraction services for THC and CBD, producing products that meet guidelines required by the Massachusetts Cannabis Control Commission, and compliant with GMP and FDA regulations. It’s a full-service operation that doesn’t stop at product development. Root & Bloom leverages its network of dispensary partners to ensure products are front-and-center in local dispensaries, reaching the fast-growing cannabis customer base.
Root & Bloom’s dispensary partner network includes 40 Massachusetts dispensaries and the list continues to expand. The company delivers innovative, high-quality cannabis products to these dispensaries, as well as a suite of services to support the dispensary partners including marketing, customer outreach, brand awareness and staff education.
With 55 employees already on staff, the Root & Bloom team is moving quickly, establishing key partnerships, setting up facilities and creating new products. It is on a trajectory that puts it in the position to capture a big piece of the growing cannabis market in the commonwealth.