The Parent Co. announced the extension of its license agreement with Mirayo by Santana (Mirayo), a line of premium cannabis products curated by guitarist and longtime cannabis advocate Carlos Santana. Inspired by his Latin heritage and dedication to spiritual well-being, Mirayo provides consumers with high-quality cannabis products that leverage the power of ancient remedies and act as a guide for consumers on their path to discovering their divine light.
Santana is one of the most recognized and celebrated musicians, known for his timeless signature sound. His life as a musical icon and spiritual flame-keeper is built on determination, discovery and self-actualization. The name, “Mirayo,” is a combination of “my” and “ray” in Spanish, which honors Santana’s heritage and hopes to empower everyone to “follow your light.”
Mirayo currently offers cannabis products in key categories, including whole flower and pre-rolls. Mirayo’s 0.5-gram pre-rolls and 7-gram jars of flower are available in strains or categories of consciousness like Radiance, Symmetry, Centered and Essence.
This May, Mirayo introduces its new line of solventless 10-milligram hash rosin gummies made with all-natural ingredients. The gummies are in the shape of the Sacred Heart, an iconic figure found on Santana’s hats and merchandise, and will be available in flavors like Guava, Prickly Pear and Raspberry at the Parent Co’s retail locations across California.
“We’re thrilled to extend our relationship with Carlos Santana and the team at Mirayo,” said Troy Datcher, CEO and chairman of the board at The Parent Co. “Mirayo’s authenticity within the cannabis space and genuine commitment to wellness aligns perfectly with The Parent Co’s mission. Mr. Santana brings a massive global audience while being a real believer in the power of the plant. The commitment Carlos puts into channeling good and positive vibrations through his music is seen in the quality of Mirayo’s products. We’re working closely with Mirayo’s team to launch more premium products this year and expand the brand’s reach to new markets.”
“Cannabis, to me, is a door to enhanced meditative reflection and creative expression,” said Santana. “With Mirayo, we hope to help more people tap into their creative zone and find kindness and compassion as well as spirituality, individuality and higher consciousness. I’m excited to introduce our upcoming line of Mirayo gummies this spring, and I look forward to our continued partnership with The Parent Co. Together, we can think deep, high thoughts and sculpt a new life and world.”
The Parent Co. and Mirayo also intend to invest in advancements in product R&D, brand awareness and marketing campaigns that will include a new website featuring e-commerce capabilities. Through its partnerships with top-tier creators and brands, The Parent Co. aims to elevate authenticity while fostering social equity and inclusion and serving the essential needs of customers.
Mirayo is available at all of The Parent Company’s retail locations, including Caliva and Deli by Caliva stores, and receives priority placement in several Latinx-owned dispensaries.
