CBD Retail Trends

  • CBD Retail Trends
  • Industry News
  • Function
    • Anxiety
    • Excercise
    • Focus
    • Immunity
    • Recovery
    • Sleep
    • Stress
  • Products
    • Beverages
    • Delta-8 THC
    • Edibles
    • Oils & Tinctures
    • Oral Supplements & Tinctures
    • Shots
    • Smoking and Vape
    • Snacks
    • Supplements
    • Topicals
  • Retail Segment
    • Convenience
    • Health & Wellness
    • Medical Dispensary
    • Pets
    • Specialty
  • Commentary
  • FAQs
  • Research
  • Legal & Regulatory
  • Video

Retired Multi-sport Pro Bo Jackson Launches CBD Brand

After two years in development, Jackson and Promise Nutraceuticals introduced THC-free Hero Brand CBD to honor and serve everyday heroes.

By Thomas Mulloy | November 22, 2021

Retired multi-sport professional athlete and Promise Nutraceuticals Co-chairman Vincent “Bo” Jackson this month announced the launch of a new THC-free line of Hero Brand CBD products.

“Over the past few years, we have been approached by several CBD companies that were seeking my endorsement,” said Jackson, college football’s 1985 Heisman Trophy winner and the only player selected as an all-star in both Major League Baseball and the NFL. “As we began to research this industry, we learned that there was a lot of scientific data that supported the use of CBD and hemp-derived products. We also discovered there were a lot of products on the market that were misleading and consumers were confused.”

Jackson, along with long-time business partners Danny Heffernan and Ken Krieg, then decided to put together a team of professionals that were experts in the space.

“One of our primary goals was to ensure the removal of all THC during the refinement process,” Krieg explained, and “create products that were innovative, safe and effective.”

Kreig added that the company also wanted to take an active role in educating the consumer. In 2020, Promise Neutraceuticals partnered with LaurelCrest, an industry leader in Hemp and CBD products.

LaurelCrest CEO Michael Bernstein explained why he is looking forward to working with the Promise team. “My family and I started LaurelCrest to create a superior supply chain and to provide safe, effective, data-driven technology into the marketplace,” he said. “In the Hero brand we see the embodiment of our work; effective and affordable benefits for those who need it most.”

After two years of research and development, Promise Nutraceuticals introduced the first in a line of Hero Brand CBD products: Topical Trauma Oil and Water-Soluble Drops.

“We chose ‘Hero’ as our brand name Heffernan,” said Heffernan, “to honor our military, first responders, health care workers and hard-working moms and dads whose dedication and commitment to excellence mirror that of our company and the innovative products we have developed.”

Jackson added that Promise Nutraceuticals is not about numbers on a balance sheet. “We are a cause-driven company. Just like the heroes we honor, we are dedicated to improving lives and helping others.”

Related Articles Read More >

Charlotte’s Web Looks to Increase Revenue
Pineapple CBD Oil for Focus
CBD Growth Slowed in 2021
CBD Sleep Oil Drops

Stay Up To Date

Need CBD News in a minute? We deliver!
CBD Sign Up
CBD Retail Trends
  • Enews Signup
  • Contact Us
  • CStore Decisions
  • CStore Products
  • National Advisory Group for Convenience Retail

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CBD Retail Trends

  • CBD Retail Trends
  • Industry News
  • Function
    • Anxiety
    • Excercise
    • Focus
    • Immunity
    • Recovery
    • Sleep
    • Stress
  • Products
    • Beverages
    • Delta-8 THC
    • Edibles
    • Oils & Tinctures
    • Oral Supplements & Tinctures
    • Shots
    • Smoking and Vape
    • Snacks
    • Supplements
    • Topicals
  • Retail Segment
    • Convenience
    • Health & Wellness
    • Medical Dispensary
    • Pets
    • Specialty
  • Commentary
  • FAQs
  • Research
  • Legal & Regulatory
  • Video