Retired multi-sport professional athlete and Promise Nutraceuticals Co-chairman Vincent “Bo” Jackson this month announced the launch of a new THC-free line of Hero Brand CBD products.
“Over the past few years, we have been approached by several CBD companies that were seeking my endorsement,” said Jackson, college football’s 1985 Heisman Trophy winner and the only player selected as an all-star in both Major League Baseball and the NFL. “As we began to research this industry, we learned that there was a lot of scientific data that supported the use of CBD and hemp-derived products. We also discovered there were a lot of products on the market that were misleading and consumers were confused.”
Jackson, along with long-time business partners Danny Heffernan and Ken Krieg, then decided to put together a team of professionals that were experts in the space.
“One of our primary goals was to ensure the removal of all THC during the refinement process,” Krieg explained, and “create products that were innovative, safe and effective.”
Kreig added that the company also wanted to take an active role in educating the consumer. In 2020, Promise Neutraceuticals partnered with LaurelCrest, an industry leader in Hemp and CBD products.
LaurelCrest CEO Michael Bernstein explained why he is looking forward to working with the Promise team. “My family and I started LaurelCrest to create a superior supply chain and to provide safe, effective, data-driven technology into the marketplace,” he said. “In the Hero brand we see the embodiment of our work; effective and affordable benefits for those who need it most.”
“We chose ‘Hero’ as our brand name Heffernan,” said Heffernan, “to honor our military, first responders, health care workers and hard-working moms and dads whose dedication and commitment to excellence mirror that of our company and the innovative products we have developed.”
Jackson added that Promise Nutraceuticals is not about numbers on a balance sheet. “We are a cause-driven company. Just like the heroes we honor, we are dedicated to improving lives and helping others.”