Retailers see big potential for cannabis-infused products. That’s according to alcohol e-commerce and on-demand delivery platform Drizly‘s just released third annual “BevAlc Insights by Drizly Retail Report,” culled from a nationwide survey of over 500 alcohol retailers during November 2021.
According to the report, retailers are very bullish about cannabis- and CBD-infused products. In a landslide, over 50% of retailers believe that cannabis- and CBD-infused beverages have the industry’s biggest growth potential. That is nearly double those who cited the next strongest category, non-alcoholic products (26%).
Among factors influencing these attitudes may be the growing ranks of states that are legalizing recreational cannabis, the BevAlc Insights report said.
“For 2022, retailers are bullish on a range of categories in various stages, from newly emerging to maturing and reinvigorating,” the report’s overview states. “From CBD- and cannabis-infused drinks, to organic wines to celebrity-owned brands, retailers are more apt to make wider bets when stocking their shelves.”
The report also found that retailers expect higher sales this holiday season despite reports of Champagne shortages, feel concerned about supply chain issues yet still optimistic about 2022, are poised to stock (yet) more tequila and have fresh interest in craft beer.
The third annual “BevAlc Insights by Drizly Retail Report” is based on a representative sample of more than 500 adults who manage or own an independent liquor store and represent both non-Drizly partners and current Drizly Retail Partners. Respondents were recruited from Drizly’s database and results were gathered in the form of an online survey. The survey was fielded in November 2021.
Drizly, an Uber company, is North America’s largest e-commerce alcohol marketplace and the best way to shop beer, wine, and spirits. With the speed and convenience of on-demand or scheduled delivery, Drizly partners with retailers in 1,700-plus cities.