St. Louis-based CBD superstore The Green Dragon CBD is challenging other industry retailers to start thinking about their brand and product vetting processes while keeping the customer at the forefront of the business.
Following its first full year of business growth, in the last six months the company has doubled the brands it offers in-store and online, creating a major quality selection for customers. With more than 100 Google five-star reviews in the first 18 months of business, Green Dragon customers seem to be happy and coming back for the curated products and personalized customer service.
“We spent most of the first year building customers with a select group of core brands, and now we are aggressively expanding to be able to provide the best prices and personalized customer service for everyone’s favorite brands,” said The Green Dragon CBD CEO Matthew Jadwin.
The Green Dragon CBD is taking a leadership role in the industry by challenging other superstores to create quality selections of brands while still being able to offer high-touch, personal service to every customer. In the current days of Amazon and others dominating the e-commerce space, the team at The Green Dragon CBD believes it can differentiate itself in a space where customers can benefit from education and want to discuss options and questions with a real person.
The brick and mortar retail experience is no different. The Green Dragon CBD has expertly trained staff who are not compensated based on sales. They are trained to focus on customer needs, education and product knowledge. The environment is designed to feel like a boutique, creating a friendly atmosphere and housing hundreds of hand-picked products.
Trusted, Affordable Brands
The Green Dragon CBD puts all of its products through a full vetting process. The process is important to ensure that lab results are available, flavorful and affordable, and customers are always important to that brand. Bringing a new brand on board is a process of vetting the brand’s quality, products and overall mission.
Every product in The Green Dragon CBD’s arsenal has third-party tested lab results. Quality control is important to allow customers to shop freely knowing that the research has already been done for them. Before the team members at The Green Dragon CBD confirm a brand, extensive research is done on the brand in question. Certificates of Analysis are checked for product quality.
To ensure it is always offering the best prices, products are price checked against other major resellers and even the brands themselves every single month. Adjustments are made as necessary to keep prices low.
Once CBD brands and products are selected and added to the website, even further discounts are created to continue the availability of the products to any range of customers with different budgets. The discounts are sent through a free email subscription, the website and even social media. Keeping affordability is important to create confident customers.
“To double the number of brands that we provide to our customers has been an extremely sensitive process especially in the last three months,” Jadwin explained. “The workload that it takes from the entire team here is extensive. When we add a brand, it’s an important undertaking. We want to create true partnerships, not just a pass-through relationship as a reseller.”
That relationship, Jadwin said, ensures Green Dragon understands each company’s supply chain, manufacturing processes, and new product pipeline to keep Green Dragon customers informed and supplied.
Categorized products help customers choose thoughtfully based on their preferences or health needs. Some of the most popular categories are CBD Oils, Delta 8 Products, CBD for Pets, and CBD Gummies.
From individualized store experiences to unbiased product consultations to handwritten notes in every order, customer service is the forefront of The Green Dragon CBD. At the foundation of the company’s beliefs is that customers need education and personalized connection in order to get the right product that will benefit them the most.
The Green Dragon CBD’s mission is to empower people to use the right CBD products as part of their (and their pets’) healthy lifestyle and to aid with health challenges such as chronic pain, anxiety, depression, and more.
To help CBD customers better understand products and to make an informed purchase, the retailer publishes weekly content and runs a CBD education center to help current and potential customers.