Multi-state hemp-CBD and cannabis house of premium brands Red White and Bloom Brands Inc. and its wholly owned subsidiary RWB Michigan announced the debut of Platinum Vape (PV) Live Resin in Michigan.
Previously only available in California and Oklahoma, PV Live Resin will soon be in the nearly 400 Michigan dispensaries that now carry Platinum products. PV Live Resin offers consumers a compact product with multiple consumption options that packs all the benefits of flower and the 80-plus cannabinoids that work in synergy to bring the plant’s unique therapeutic qualities to life.
“As promised, the Red White and Bloom team is introducing a steady stream of new products and consumption options to satisfy consumer demand in the rapidly growing Michigan cannabis market,” said Red White and Bloom Chairman and CEO Brad Rogers. “In the U.S., live resin sales grew 86% since 2020, as reported by Greentank. We believe this is just the tip of the iceberg for the live resin opportunity, since so many new cannabis consumers are totally unfamiliar with live resin and migrate to it once they learn more about cannabis and discover live resins’ many advantages.”
PV Live Resin captures and preserves the trichomes and terpenes of RWB’s premium cannabis strains to deliver a lush flavor profile and high potency experience for maximum enjoyment. RWB anticipates PV Live Resin will be extremely popular with customers because they know and trust the PV brand and can appreciate that PV now offers a new convenient and economical way to enjoy its pure, high quality cannabis’ full entourage effect.
“With our newly acquired cultivation, manufacturing and distribution centers in Michigan, we are streamlining our entire seed to sale processes and expediting the development and go-to-market timelines for new products,” Rogers added. “We’ve already begun expanding distribution of our PV branded products, including the new Live Resin line. Our PV line is now carried in nearly 400 of Michigan’s 460-plus dispensaries.”
Although most frequently recognized as a leading, award-winning vape brand, RWB’s expanded Platinum Vape portfolio includes live resin, gummies, chocolates and premium cannabis flower that have proven to be very popular in California and other areas.
The PV brand is extremely strong in Michigan, with ArcView/Greentank’s 2021 Q3 Industry Vape Report naming Platinum Vape as the No. 1 brand vape cartridge in Michigan, LeafLink naming it a Biggest Brand in Michigan, and winning a Thrillist “Best of 2020” Edible Award for its Baked Apple Pie Gummies and a Farmer’s Cup 2nd place for its Raspberry Cheesecake Chocolate Bar.
Red White and Bloom is a multi-state cannabis operator and house of premium brands in the U.S. legal cannabis and hemp sector. RWB is predominantly focusing its investments on the markets in the U.S. and internationally for hemp-based CBD products and on major U.S. markets – including Arizona, California, Florida, Illinois, Oklahoma and Michigan – with respect to cannabis.