Cannabis and hemp-derived CBD products cultivator and manufacturer Columbia Care Inc. has teamed with rap musical artist Pitbull in the launch of N2P  – a new line of high quality, full spectrum CBD products for consumers seeking to incorporate CBD into their health and wellness routines.

N2P seeks to elevate the perception of CBD products and to shine a positive light on their potential, which is what N2P stands for – “negative to positive.”

“We are committed to changing the conversation around CBD and providing a line of products that people can trust and expect that they’ll receive the best experience possible,” said Columbia Care Chief Growth Officer Jesse Channon. “We’ve partnered with Pitbull because of his passion for CBD and high-quality excellence.”

Together, Channon explained, Columbia Care and Pitbull are working to introduce premium, full-spectrum CBD products not only for customers who are enthusiastic about health and wellness, but also for those who are curious about CBD and have been hesitant to try it.

The N2P product line is formulated with quality in mind. Derived from natural, U.S.-grown hemp, the products are specially designed to tap into the plant’s full potential to help support everyday wellness, such as promoting recovery from exercise, soothing comfort from day-to-day stresses and supporting natural sleep cycles. The initial product offerings will feature lip balms, salves, tinctures and sour gummies. Chocolate products will be released later in 2021.

“N2P is an all-natural, high-quality product directed at the therapeutic benefits of CBD,” said Pitbull, whose given name is Armando Christian Perez. “It’s designed to help customers stay focused, positive and feeling their best. It’s our goal to change the perception about the health and wellness benefits of CBD products.”

At launch, the N2P line includes:

• Pina Colada Lip Balms three-pack (50 milligrams CBD per balm unit)
• 2-ounce Relief Salve (250 milligrams CBD)
• 1-ounce Star Fruit Tincture (1,000 milligrams CBD, 33.3 milligrams CBD per serving)
• 30-count Gummies (750 milligrams CBD, 25 milligrams per gummy)

N2P products will be available in select states for purchase online at www.n2pwellness.com and in select Columbia Care dispensaries in Delaware, Maryland and New York. They will also be available at The Green Solution dispensaries in Colorado later this year.

Columbia Care holds licenses in 18 U.S. jurisdictions and the European Union, operating 130 facilities including 99 dispensaries and 31 cultivation and manufacturing facilities, including those under development.

Columbia Care is one of the original providers of medical cannabis in the U.S. and now delivers industry-leading products and services to both the medical and adult-use markets. In 2021, the company launched Cannabist, its new retail brand, creating a national dispensary network that leverages proprietary technology platforms.