The sponsorship will help make the cbdMD brand synonymous with Block’s rally car races, with the cbdMD logo to appear on his official fire suit and rally car. The extended sponsorship deal will also include a wide range of additional integrated marketing opportunities to promote the cbdMD brand.
“I’m thrilled to continue partnering with cbdMD and to extend my membership on Team cbdMD, as their products are current staples of my workout and physical therapy routines,” said Block. “I look forward to continuing to use my platform and working with cbdMD in an effort to help promote better health and wellness for everyone.”
Block has had an illustrious career in rally racing. He is known for his versatility as an athlete, having competed in several action sports events, including rally racing, skateboarding, snowboarding and motocross.
Block’s business and rallycross success inspired his founding of Hoonigan Industries, an automotive lifestyle brand that has exploded in popularity in recent years, and of which he currently serves as “HHIC” – Head Hoonigan In Charge.
For its part, cbdMD is happy to continue with Block in its stable of celebrity spokespersons.
“As a passionate advocate of cbdMD and our award-winning products, Ken is the ideal ambassador for our brand,” said cbdMD Chief Marketing Officer Ken Cohn. “We look forward to further connecting with Ken’s impressive 8 million social media following to continue raising awareness of the overarching benefits of our CBD products for not only professional athletes, but for exercise enthusiasts, pets and everyday Americans.”
Products in the cbdMD line include CBD tinctures, CBD capsules, CBD gummies, CBD topicals, CBD botanical skincare products, CBD bath bombs and CBD pet products. The company is also a proud partner of Bellator MMA and Life Time Inc., and has one of the largest rosters of professional sports athletes who are part of “Team cbdMD.”