4Front Ventures Corp. broadened its brand portfolio with the launch of 1988, a new line of flavored, tobacco-free blunts that feature the company’s flower. 1988 is now available at 4Front’s Mission dispensaries in Georgetown, Mass., Worcester, Mass., and Brookline, Mass. The new brand will continue to roll out to partner dispensaries in the Bay State and to Illinois cannabis consumers later this year.

“1988 — our latest addition to our suite of brands — is named for the year in which the term blunt was introduced to the world by way of hip-hop,” said 4Front Ventures Executive Vice President Brandon Mills. “Strong and sophisticated, our take on this classic staple delivers a rich smoking experience and everything you love about blunts without the hassle of rolling your own. As we continue to demonstrate our ability to develop products that ‘wow’ consumers, we look forward to expanding 1988’s product offerings and plan to launch infused blunts in the coming weeks, which will bring even more high-quality, consistent products to consumers.”

The 1988 pre-rolled 1-gram blunts are packed full of 4Front’s choice nugs, rolled into tobacco-free blunt cones and are available as singles in dube tubes. The filterless, slow-burning blunts are available in a variety of strains and flavors designed to enhance the strain’s flavor profile and user experience.

4Front Ventures Corp. is a national, vertically integrated multi-state cannabis operator that owns or manages operations and facilities in strategic medical and adult-use cannabis markets, including California, Illinois, Massachusetts, Michigan and Washington. Since its founding in 2011, 4Front has built a strong reputation for its high standards and low-cost cultivation and production methodologies, earned through a track record of success in facility design, cultivation, genetics, growing processes, manufacturing, purchasing, distribution and retail.