Oregon-based holistic pet wellness company Lix formally announced a partnership with Southwest U.S. regional pet products distributor Rio Grande Service Center that will continue the expansion of Lix’s unique and diverse product line from the Pacific Northwest into Southwest markets.
“After growing quickly with our current distributor in the Pacific Northwest, we are thrilled to announce this partnership with Rio Grande Service Center, which will help us meet the rapidly growing customer demand in the Southwest Region for our products,” said Lix co-founder Erin Hills. “It is crucial for us to effectively and efficiently serve our retail customers with a partner who shares our passion for offering the highest quality options to their retail partners, too.”
New Mexico-based Rio Grande has been a pet food and pet supply distributor for 35 years and now reaches the states of Arizona, New Mexico, Colorado, Wyoming and Texas.
The partnership coincides with the launch of the new “Large Breed” collection of products, specifically formulated with larger dogs and other large animals in mind.
“Large Breed” offers the highest quality and highest milligram products on the market for animals with a 2,500 mg elixir, 40 milligrams per bite soft chew and larger 3-ounce container of Healer, a scent-free healing salve.
“We created Lix to fill a void in the market and develop a community of pet wellness experts with the help of our brilliant retailers who understand the benefits of CBD and cannabinoids as an addition to a pet’s current daily wellness program,” explained Lix co-founder Kirstan Sanders. “The resoundingly positive response reinforces this as a major need. Our focus is always extending our offering to holistic pet supply and wellness retail stores by partnering with savvy and smart wellness-focused regional distribution services, and we have that in the Southwest with our Rio Grande partnership.”
Rio Grande Service Center Vice President Trent Green noted that, after seeing the quick success Lix has had in the Pacific Northwest market, his company is thrilled to bring a line of products like Lix to the Southwest region.
“In a saturated market of CBD products, their unique offering of high quality, flavorless and odorless, broad-spectrum products creates a new revenue stream within the category, and provides educational information through their packaging and marketing for our retail partners,” added Green. “The information is elevated from what we have seen thus far and is all delivered at an attractive price point for our customers.”
Lix launched in the Pacific Northwest market in early 2020.