OGeez! has officially launched its new CBN gummies in Arizona. The gummies debuted in an Aquaberry flavor, a blend of passionfruit and blueberry, and are being sold in navy blue bags of 10 units under the tagline “Flavoring Dreams.” The new product — a 2-to-1 ratio gummy with 10 milligrams of THC and five milligrams of CBN — officially launched on Sept. 21 and is now on shelves in dispensaries throughout the Grand Canyon State.

“So many people either pop pills or stare at the TV until 3 a.m. because they can’t relax and fall asleep,” said OGeez! CEO Bran Noonan. “We’re excited to be launching a CBN gummy to help with sleeplessness, restlessness and relaxation. A quality night of sleep and the ability to relax are so crucial to leading a productive and happy life.”

The gummy is hitting a market with strong CBN momentum. Sales for CBN edibles in Arizona clocked in at $5.58 million through July of this year — and are projected to triple 2021’s CBN sales by the end of the year.

“OGeez is beyond excited to debut the company’s CBN gummy and see what it can do,” said Noonan. “Its standout flavor and competitive price would distinguish it in a crowded market.”

That’s no big surprise given that millions of Americans suffer from some form of sleeplessness every year. According to news reports, the market for prescription and over-the-counter sleep medications was pegged at $2.1 billion in 2020.

Also known as cannabinol, CBN is one of more than 100 cannabinoids found in the cannabis sativa plant. CBN is THC that’s been exposed to heat and light and has reduced psychoactive effects. Initial studies have shown it to be both a sleep aid and an anti-inflammatory.

OGeez! is already collaborating with dispensaries on a promotional sleep box that will include a bag of the new gummies along with other sleep-related items. More information on which dispensaries will carry the boxes will be released soon.