Oeuvre Skincare parent company Sentient Brands Holdings announced its launch of a social media marketing and influencer campaign the high-performance line of luxury bioactive skincare products.
With the tagline “Elevating Clean Beauty to an Artform,” Oeuvre is a next-generation luxury skincare product line and lifestyle brand derived from the company’s proprietary OE Complex: CBD plus gemstones plus bioactives.
Sentient Brands believes that Oeuvre’s product design, formulations and disruptive “Luxury Clean Beauty” branding strategy make Oeuvre a standout in a marketplace crowded with undifferentiated CBD skincare products. Sentient is focused on creating beauty, wellness and lifestyle consumer brands within the $6.5 billion luxury and prestige beauty market space.
Oeuvre Skincare products are sold through the company’s direct-to-consumer (DTC) online website platform, as well as on Instagram and Facebook.
The initial phase of the company’s Oeuvre social media marketing campaign is heavily focused on the utilization of influencers and paid advertising on Instagram, Facebook and Pinterest. In January 2022, the company plans to introduce videos demonstrating Oeuvre product and survey results through the company’s website and in paid ads.
Sentient Brands has also developed customer-focused and data-driven digital architecture which will allow the company to closely monitor its Oeuvre product launch strategies and continually refine the most successful influencer campaigns and channels. Sentient Brands believes it possesses the in-depth experience and in-house expertise, as well as a broad array of powerful digital tools, which will enable it to connect with Oeuvre’s target customers in meaningful ways.
Sentient Brands tracks Oeuvre’s social media marketing click-throughs, impressions, engagements and sales on those platforms that it believes Oeuvre’s target customers will engage with most: www.oeuvreskincare.com, Instagram, Facebook and Pinterest.
“The comprehensive and carefully curated influencer strategy that our team has developed will help expand brand awareness, reach key audiences, grow DTC traffic, and ultimately drive sales conversion,” said Sentient Brands CEO and COO George Furlan. “Our philosophy is to develop authentic partnerships with creators who have powerful, important and influential voices on both a macro and micro scale.”
Sentient’s CMO James Mansour said the company is made up of consumer-obsessed brand differentiators who know how to convert compelling stories into digital sales. “We look for tangible and measurable results from our influencer marketing – and these expectations drive our Oeuvre Skincare social media strategy,” Mansour explained. “We believe that in order to have a meaningful impact, Oeuvre’s social branding, products and experiences must contribute to cultural conversations that our target customers actually care about.”
Mansour also said that the company doesn’t believe that celebrity size or follow-count necessarily equates to influence on social media or product sales. “We know that a brand is not something you buy – it is something you buy into,” he said.
Oeuvre Skincare products contain proprietary formulations of synergistically balanced luxury ingredients, combined with the Company’s rigorous commitment to formulating “Clean Beauty” products without toxins, irritants and unnecessary additives. Oeuvre Skincare products are non-toxic, ungendered and contain zero GMO, retinyl palmitate, petroleum, mineral oil, parabens, sulfates or synthetic colors.
Product offerings under the Oeuvre Skincare product line include purifying exfoliator, replenishing oil, ultra-nourishing face cream and revitalizing eye cream.
Sentient’s business model is focused on creating brand experiences and launching breakthrough products in the high-end Cannabis/CBD space that have sustainable resonance with consumers, and to consistently implement strategies that result in long-term profit growth for its investors.
