NOXX has partnered with Cookies to open a new cannabis dispensary in Grand Rapids, Mich. The partnership marks the latest phase of NOXX’s community-focused growth plan, where NOXX’s flagship Grand Rapids, Mich. dispensary on 28th Street has already served thousands in the West Michigan community.
“Cookies is one of the most well-respected cannabis brands in the world and NOXX is proud to bring the largest selection of Cookies’ proprietary genetics and world-class products to Grand Rapids,” said Tommy Nafso, CEO and founder of NOXX. “NOXX is brewing something special in Michigan and this partnership with Cookies drastically increases access to top-shelf cannabis in Grand Rapids’ thriving cannabis community.”
Cookies in Grand Rapids, Mich. provides access to the entire West Michigan region the distinctive shopping experience Cookies retail locations are lauded for while being uniquely curated with design elements inspired by the local community, including a local reserve apparel line specific to Grand Rapids. Customers will also have access to the largest selection of Cookies premium-quality products in the state, with offerings from Cookies, Lemonade, Runtz, Powerzzzup Genetics, Minntz and Grandiflora product lines.
The NOXX flagship on 28th Street and the NOXX store opening soon at 1234 Plainfield will also include “Cookies Corners”, a modern store-within-a-store retail experience featuring Cookies branded wall displays, accessories and a selection of Cookies award-winning cannabis products unavailable anywhere else in the region. Cookies, founded by rapper and entrepreneur Berner, opened its first Michigan storefront in 2020 and currently operates locations in Ann Arbor, Mich. Detroit and Kalamazoo, Mich.
Powered by NOXX’s best-in-class e-commerce shopping experience, Cookies in Grand Rapids, Mich. customers will be able to browse and order hundreds of products online, with the option for home delivery or in-store pickup at the shop’s dedicated to-go window. To celebrate the grand opening of Cookies newest Michigan retail location, the West Michigan community is invited to a ribbon cutting celebration in late November 2022 that will include a live DJ, local food, free giveaways and an exclusive after party hosted by NOXX.
“Michigan is one of my favorite cannabis markets in the country because of the community’s appreciation for high-quality herb and hash,” said Berner, co-founder and CEO of Cookies. “Our Michigan customers are loyal and they can expect an evolving menu that will spoil the lungs of smokers and connoisseurs.”
As a company committed to creating a more inclusive world through the power of cannabis, NOXX will hire a minimum of 25% of employees for its Cookies in Grand Rapids, Mich. store from Grand Rapids Neighborhoods of Focus, 17 census tracts that the city has determined suffer as a result of systemic and historic inequities.