Shoppers will soon see the latest in functional CBD gummies from company HempFusion, the company announced this week.
Utilizing HempFusion’s proprietary broad-spectrum hemp extract, never an isolate, the company’s new gummies feature natural functional ingredients and premium flavors, two popular consumer driven trends
According to cannabis market analyst Brightfield Group, the CBD gummy market is set to achieve $500 million in sales in 2021, up 44% from 2020, and is expected to reach $1.8 billion in 2026.
HempFusion CEO Jason Mitchell explained that the new gummy line is the company’s newest revenue driver and is now shipping to major food, drug, and mass retail and convenience locations.
The gummies are packaged in three different sizes, which opens access into potentially multiple locations within a retail setting to drive consumer trial and up-size conversion, according to HempFusion Chief Revenue Officer Jon Visser.
“Specifically, the single package appeals to retail channels such as convenience, frontend checkstand, airport and hospitality that focus primarily on single-use products for purchase,” added Visser.
HempFusion’s new Elderberry CBD Immune Support Gummies include 10 mg of broad spectrum CBD alongside 100 mg of elderberry extract, a functional ingredient scientifically studied to support the immune system.
In a general population study of 5,000 consumers by Evergi, Brightfield Group’s wellness platform, “immune boosting” benefits were the second most popular health claim that consumers look for when purchasing food, beverage and supplement products.
Coming off of the recent Tokyo Summer Olympic Games and in anticipation of the 2022 Winter Games in Beijing, promotion of the product includes an endorsement from two-time women’s bobsled gold medalist and five-time world champion Kaillie Humphries.
In addition to elderberry, HempFusion’s new line includes Summer Cherry Gummies, a sweet and tart flavor experience delivering 10 mg of HempFusion’s best-in-class broad spectrum CBD in a delicious chew.
HempFusion’s premium CBD gummies retail in 30-count package for $29.99 and six-count packages for $9.99. Single count packages, priced at $3.49, will be available at convenience stores for consumers interested in sampling HempFusion gummies.
HempFusion gummies contain no THC (tested to be less than .01%), are vegan and free of gluten, gelatin, and artificial colors, flavors, and sweeteners.