The company behind the PlusCBD product line, Cannabidiol (CBD) products maker and distributor CV Sciences, will soon launch its new Happy Lane product line — a non-GMO, hemp derived CBD offering manufactured with zero THC and formulated to rigorous standards for quality and verified by a third party laboratory for purity, strength and composition.
Leveraging the success of its top-selling PlusCBD product line, CV Sciences plans to make Happy Lane broadly available to U.S. consumers through a variety of sales channels, including the $650 billion convenience store channel.
Happy Lane is now available at select natural products retailers nationwide in six product SKUs and multiple form factors, including softgels, liquids, roll-ons, chews and gummies. Happy Lane offers distinctive new flavors such as Berry Extraordinary, Cherry Jubilee and Peppermint Magic, with additional innovations in development.
“We are thrilled to introduce Happy Lane to expand our sales channels and bring the highest quality CBD to fulfill CV Sciences’ mission to provide all consumers with access to high quality hemp-derived CBD that has been verified to be safe and effective,” said CV Sciences CEO Joseph Dowling. “Happy Lane allows us to expand our sales channels to bring the CV Sciences’ quality and scientific standards to a broader audience at value.”
Dowling added that using retail distribution focused on value channels, the company hopes to build long-term brand affinity with Happy Lane customers who haven’t had access to safe and effective CBD that is lab verified by a trusted brand with a proven track record.
CV Sciences is also making sure that the price is right for those consumers. “Our initial launch of THC-free Happy Lane products are all available for less than $20,,” said Dowling, “an entry point we believe provides access to new CBD customers.”
CV Sciences operates two distinct business segments: a consumer product division focused on manufacturing, marketing and selling plant-based dietary supplements and CBD products to a range of market sectors; and a drug development division focused on developing and commercializing CBD-based novel therapeutics.
The Company’s PlusCBD products are sold at more than 6,300 retail locations throughout the U.S. and the company said it is the top-selling brand of hemp-derived CBD in the natural product retail market, according to SPINS, the leading provider of syndicated data and insights for the natural, organic and specialty products industry.
CV Sciences points out that if follows all guidelines for Good Manufacturing Practices (GMP), and the its products are processed, produced and tested throughout the manufacturing process to confirm strict compliance with company standards and specifications.
