2021 data from Pittsburgh-based market research firm CivicScience reveals new information about the CBD c-store consumer.
According to the survey, generated Jan. 11, 2021, weighted according to U.S. Census figures for gender and age, 16% of consumers have already purchased CBD/Cannabidiol products at convenience stores.
The survey also shows that 10% of consumers have not yet purchased these products from convenience stores but intend to.
“These numbers have not changed much since we last surveyed in November of 2020,” a CivicScience spokesperson said.
This means the number of people who either purchase or plan to purchase CBD from c-stores stands at 26% in total — more than a quarter of consumers.
The information could then be compared with data from Brightfield Group to better understand the customer base — and potential customers — in order to better market to them.
According to Brightfield Group, the typical CBD convenience and gas station consumer is male (58%), lower-middle class (50%) and millennial (59%). And he has used CBD for under a year (52%).
He uses CBD for relaxation (61%) and he uses gummies (68%). He’s also price-conscious; in fact, he cares most about price (53%) and usually spends less than $30 per product (49%).
