Source: Brightfield Group CBD Consumer Insights, Q4 2020, N=5,000

Data from Brightfield Group highlights a new consumer profile that came out of its recent data refresh: the CBD Convenience + Gas Station Consumer.

According to the profile, the typical CBD convenience and gas station consumer is male (58%), lower-middle class (50%) and millennial (59%). And he has used CBD for under a year (52%).

He uses CBD for relaxation (61%), and he uses gummies (68%). He’s also price-conscious; in fact, he cares most about price (53%) and usually spends less than $30 per product (49%).

Brightfield Group is the leading consumer insights and market intelligence firm for the CBD and cannabis industries. Brightfield works with well-known brands, manufacturers and agencies across the world, providing strategic data, insights and guidance for these dynamic markets. Leveraging a unique multi-source approach, Brightfield Group delivers a holistic, forward-looking view into the ever-changing brand, market and consumer landscape.