“Frozen,” “The Good Place” and “Veronica Mars” actress and New York Times best-selling children’s author Kristen Bell has also put her stamp on a CBD skincare line, Happy Dance, launched earlier this year with Cronos Group. Happy Dance is a new, clean, simple brand with a trio of high-quality, cruelty-free and vegan bath and body care products.
The Happy Dance collection features a body butter, a coconut melt and a bath bomb, all formulated with Kristen Bell’s favorite clean ingredients and high-quality CBD from full-spectrum hemp extract. The multi-purpose products are infused with delightful blends of plant-based oils and butters in enjoyable textures that are effortlessly easy-to-use. Billed as the ultimate head-to-toe body treats, Happy Dance products are suited for both the CBD enthusiast or for someone experiencing CBD for the first time.
“I discovered CBD through the Lord Jones brand in 2017 and was blown away by its quality, integrity and consistency,” said Bell. “As a working mom, I turned to CBD skincare as a way to turn down the volume of my life and CBD products have since become an essential part of my self-care routine.”
Bell said she was inspired to create a line of high-quality, affordable CBD bath and body care products that would reach a wide audience. Bell was involved in all aspects of bringing the new brand to life, from the formulations to the packaging.
After years as a working actress, Bell understands the importance of taking care of your skin, according to Cronos Group U.S. General Manager Summer Frein. “Her passion for the category started with her personal and professional experience as a skincare ambassador and she has since become someone who people look to for personal care advice and expertise,” Frein added.
The Happy Dance brand is the epitome of good, clean, fun. The full-spectrum hemp-derived CBD product collection features:
- Happy Dance Whipped Body Butter (200mg CBD) – $30.
- Happy Dance Head-to-Toe Coconut Melt (225mg CBD) – $25.
- Happy Dance Stress Away Bath Bomb (60mg CBD) – $15.
Happy Dance’s commitment to self-care extends not only to its products, but to the community it serves. One percent of profits from sales on the Happy Dance website will benefit A New Way of Life Re-Entry Project, a Black-owned Los Angeles-based organization that provides housing, case management, pro bono legal services, advocacy and leadership development for women rebuilding their lives after prison.
“It was essential to me that Happy Dance be a purpose-driven brand that challenged the traditional notion of self-care,” said Bell. “And when I care for myself, I can better care for others. Happy Dance’s commitment to care extends to those who need it most, which is why we are honored to be partnering with A New Way of Life Re-Entry Project.”
Happy Dance products undergo extensive third-party testing, are vegan and cruelty-free and tested for heavy metals, microbiological contaminants, residual solvents and pesticides. Each product formula is evaluated through clinical testing according to cosmetic industry standards. Every product also features traceable lot codes allowing customers to review product Certificates of Analysis (COA).