Tenacious Labs announced the launch of new lifestyle brand HOO RAA. HOO RAA’s debut product range elevates wellbeing through natural, mood-enhancing and pleasure-boosting ingredients.
The HOO RAA collection empowers people to enhance three essential elements of their life: sex, mood and sleep. The products arouse, relax, uplift and refresh away from the ordinary and unspectacular.
Crafted by an expert team of innovative formulators and chemists, each ingredient is sourced to support a deliberate sensory experience. By designing mood and dialing up pleasure, HOO RAA gives consumers the freedom to live the life they uniquely desire.
“In a space filled with squeaky-clean wellness brands, we’re delighted to splash some color and rebelliousness into the market. Uninspiring sex? A crappy night’s sleep? Modern life is hard — HOO RAA can help,” said Kiran Dyer, head of marketing Operations, Tenacious Labs.
The HOO RAA range includes the following CBD-infused items:
- Wake the Neighbors ($35) — This CBD love lotion for frictionless fumbles together or alone boosts pleasure and turns up sensitivity.
- Rain Cloud Repellent ($70) — This is a CBD tincture with a burst of citrus. Its lemon-flavored oil is packed with full spectrum CBD and vitamin C.
- Rest for the Wicked ($70) — Just a few drops of this minty mixture with full spectrum CBD will lead to good sleep.
- Simply the Zest ($25) — These are CBD bath salts with refreshing grapefruit. It’s a soothing potion of zingy citrus, exotic grapefruit and CBD.
- Let’s get Fizzical ($10) —This is a zingy lime and eucalyptus CBD bath bomb for zen.
To launch, HOO RAA is collaborating with New York City-based tastemakers Aurora Anthony, Chinq Pink, Maxine Ashley and Yeah Boii Cole — The PleasuRebels, through a unique multimedia campaign.
HOO RAA is available to purchase on its website.
Tenacious Labs is an international consumer products group championing plant-based, newly regulated ingredients including CBD. By bringing clarity, understanding and unwavering trust to the benefits these natural ingredients provide, it aims to become the world’s leading consumer products group in a vibrant, competitive landscape.