Canopy Growth Corp. this week announced the launch of Martha Stewart CBD for Pet – a new line of scientifically-backed CBD wellness solutions for canines developed by Martha Stewart with her own beloved dogs in mind.
The Martha Stewart CBD for Pet product portfolio includes oil drops and soft-baked chews in three gourmet flavor combinations and formulas – Wellness, Calm and Mobility – designed to support pet mental and physical well-being, reduce the effects of everyday stress and maintain joint health and mobility by harnessing the power of CBD and other ingredients.
Pet CBD product demand continues to grow. According to NielsenIQ Total U.S. pet retail measurement sales of pet food with CBD totaled $8.4 million for the latest 52-week period ending Dec. 26, 2020. That’s an increase of 58.9% year-over-year.
“My dogs are not only my companions, but they are part of my family, and I prioritize their emotional and physical well-being as I do my own,” said Martha Stewart. “Just as CBD can support human wellness, it’s been shown to improve the quality of life for pets, as well. With the help of the scientists and veterinarians at Canopy Animal Health, I’ve created CBD oil drops and savory soft-baked chews designed to support the health of dogs of all ages, sizes and breeds in delicious gourmet flavors that your canines won’t be able to resist.”
The product packaging is inspired by Stewart’s own Chow Chows and French Bulldogs.
The portfolio of wellness supplements is specially formulated by Martha and leading scientists at Canopy Animal Health to deliver functional products with carefully controlled CBD content for customized daily use in dogs of all sizes and ages. All Martha Stewart CBD for Pet products carry the NASC quality seal, denoting strict adherence to manufacturing, labeling, testing, and marketing guidelines – ensuring the best quality product for your pet. All products are corn, soy and wheat-free, and contain no artificial flavors, colors or preservatives.
At launch, the line includes:
- Martha Stewart CBD for Pet Soft-Baked Chews for Calm (Chicken + Cranberry flavor, 30 count): Small dogs (5-35 lbs), 9 mg/chew for $22.99; Large dogs (36-110 lbs), 26 mg/chew for $24.99.
- Martha Stewart CBD for Pet Soft-Baked Chews for Mobility (Chicken + Blueberry flavor, 30 count): Small dogs (5-35 lbs), 11 mg/chew for $22.99; Large dogs (36-110 lbs), 32 mg/chew for $24.99.
- Martha Stewart CBD for Pet Soft-Baked Chews for Wellness (Chicken, Blueberry + Anise flavor, 30 count): Small dogs (5-35 lbs), 7 mg/chew for $19.99; Large dogs (36-110 lbs), 19 mg/chew for $22.99.
- Martha Stewart CBD for Pet Wellness Drops (Chicken flavor, 600 mg CBD/bottle) for $39.99.
Last year, Stewart partnered with Canopy Growth to launch a line of premium, hemp-derived supplements for human wellness, with gourmet taste profiles inspired by flavors from her own garden. Featuring delicious flavors such as kumquat, blood orange and huckleberry, the line includes wellness gummies, softgels and oil drops.
Retailers can contact Canopy Wholesale for information on carrying its products.
