Martha Stewart CBD this week unveiled the latest innovations in its CBD portfolio – Harvest Medley CBD Wellness Gummies, which will exist as a permanent offering, and the limited-edition Mini CBD Peppermint Ribbons and Snowflake CBD Gummy Sampler, available exclusively during the holiday season.
Each new offering is designed to help people prioritize their mental well being, especially for those looking to give the gift of wellness through the holidays and beyond.1
“I’m grateful for the engaged community we’ve cultivated in just one year since launching Martha Stewart CBD,” said celebrity homemaker and the line’s namesake Martha Stewart. “Perfecting our first ever flavor extension for the fan favorite gummies with our customers in mind has been nothing short of an incredible experience. It’s a pleasure to bring the benefits of CBD to a wider audience, and our new product offerings are a convenient and delicious way to make wellness an easier choice, every day.”
These new products come on the heels of the one year anniversary of the launch of the Martha Stewart CBD brand. In the past year, Martha Stewart CBD has soared past initial business projections, becoming the fastest-growing CBD brand across all formats and outpacing quarter-over-quarter growth by 20%.
With Stewart at the helm, the brand continues to capture new, untapped and highly engaged audiences, given her unparalleled authority in the lifestyle space. As Martha Stewart CBD heads into its second year, new offerings like these continue to help the brand in its mission to make CBD accessible, non-intimidating and delicious.
The debut of these products is part of Stewart’s continued partnership with Canopy Growth Corp., a world-leading diversified cannabis and cannabinoid-based consumer product company, driven by a passion to improve lives, end prohibition and strengthen communities by unleashing the full potential of cannabis.
Harvest Medley Gummies
Looking to Martha Stewart CBD’s engaged customer base for inspiration to determine the CBD Wellness Harvest Medley Gummy flavors, the new product offering features the most requested flavors. With an ode to the rich, comforting and inviting flavors of fall, the medley consists of the Green Apple flavor and two brand-new flavors, Concord Grape and Pomegranate.
Each gourmet gummy features exquisite texture and 100% hemp-derived CBD isolate. Harvest Medley Gummies will be available in three sizes:
- 30-count offering ($34.99) will be available at marthastewartcbd.com with orders shipping the week of Nov. 7.
- 10-count offering ($12.99) will be available at marthastewartcbd.com, launching at a later date.
- 3-count offering ($3.99) will be available at marthastewartcbd.com, launching at a later date.
Limited-Edition Holiday Offerings
CBD Mini Peppermint Ribbons – Martha Stewart will now offer consumers a CBD version of one of her favorite peppermint candies in partnership with Hammonds Candies, a confection company with over 100 years of experience, making it the first product of its kind within her CBD portfolio.
With the debut of the Mini CBD Peppermint Ribbons, consumers will be able to enjoy a delicious and consistent daily dose of pure, premium CBD isolate combined with the warm, refreshing flavor of peppermint, all in a classic and nostalgic ribbon shape. Packaged in beautiful, holiday-motif packaging, the ribbons are a pure and great-tasting CBD candy, making them a festive grab-and-go wellness gift during the hectic holidays.
“Hammond’s Peppermint Ribbons have been one of my favorite holiday treats since childhood and spark such joyful memories of the season for me,” said Stewart. “I’m thrilled to introduce an updated twist to this iconic holiday treat and share the classic comforts of the holidays while hopefully bringing some calm for our customers during this busy time of year.”
- 5-ounce bag ($12.99) available now for presale at marthastewartcbd.com; orders ship the week of Nov. 7.
Martha Stewart CBD Holiday Gummy Sampler – The Mini Peppermint Ribbons join the limited-edition Martha Stewart CBD Holiday Gummy Sampler as ideal holiday gifts. The 72-count gummy sampler will contain six gourmet flavors, including Blood Orange, Calamondin, Grapefruit, Kumquat, Meyer Lemon and Persian Lime – packaged in a perfectly giftable silver snowflake box.
- Six-flavor, 72-count Sampler ($64.99) available now for presale at marthastewartcbd.com; orders ship the week of Nov. 7.
Martha Stewart CBD is now available on an affiliate program. Interested retailers can sign up to participate via the link here: https://signup.cj.com/member/signup/publisher/?cid=5346839#/branded.