Martha Stewart CBD marked the brand’s first-ever category expansion in its growing CBD portfolio with Martha Stewart CBD Wellness Topicals. Martha Stewart CBD provides consumers with an easy way to manage their needs throughout the day with convenient and trusted CBD products — including gummies, oils, softgels and the new CBD Wellness Topicals.
Developed to improve daily wellbeing in specific ways, the topicals line consists of Super Strength CBD Cream designed for muscle recovery, Sleep Science CBD Cream designed for better sleep and Daily De-Stress CBD Cream designed for stress management. Each product is formulated with CBD, powerful co-actives and proven-to-work aroma-technology formulated specifically for each need, all carefully balanced for optimal results.
“I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team,” said Martha Stewart. “I am thrilled to help improve our customers’ daily lives through proven formulations that make wellness accessible and convenient, with offerings that address muscle discomfort, sleep deprivation and stress.”
The effective formulas were created by Stewart in partnership with Marquee Brands and Canopy Growth Corp., a diversified cannabis and cannabinoid-based consumer product company. Leveraging Canopy Growth’s unparalleled consumer insights and continued innovation in the space, the new line uses cutting edge aroma-technology proven to activate key areas of the brain to induce mood state change around the areas of relaxation, reduced anxiety, emotion and memory.
“Martha Stewart CBD offers consumers simple solutions to improve everyday wellness, and we’re thrilled to expand into a new category with the launch of these CBD Wellness Topicals,” said Dr. Anna Persaud, vice president of skincare & topicals at Canopy Growth. “Proven to work and tested with consumers, these high-quality, effective topicals solutions are scientifically formulated and rigorously tested at the peak of industry standards, and the new line represents the latest innovation in Martha Stewart’s growing portfolio of accessible CBD offerings.”
Martha Stewart CBD Wellness Topicals are formulated with U.S.-derived broad-spectrum CBD, with the line featuring CBD with the lowest price per milligram of CBD versus competitors. At launch, each SKU will be available for purchase in 20-milliliter, 50-milliliter and 150-milliliter sizes.
- Super Strength CBD Cream for muscle recovery, featuring powerful co-actives, including magnesium and ginger
- Sleep Science CBD Cream for better sleep, featuring aroma-technology essential oils, including lavender and vetiver
- Daily De-Stress CBD Cream for stress management, featuring aroma-technology essential oils, including neroli and ho wood