Lure has announced that its CBD wellness products will be included in the “Buy Good. Buy Black.” collection online and at all three Neighborhood Goods locations. Neighborhood Goods has reimagined the department store model, creating a community-driven retail experience that has attracted some of the most exciting up-and-coming brands across their growing number of stores.

“As a female founded and majority Black-owned brand, it is an incredible honor to be selected to be part of Neighborhood Goods as they truly share our commitment to showcasing the highest quality beauty products while creating a space where discovery and inclusion is paramount,” said Kara Kelly, co-founder of Lure.

Neighborhood Goods will carry the brand’s wildly popular lineup, including the Lure Relief Balm ($60), Lure Calming Drops ($95) and Lure Intimacy Oil ($55) and will be showcased as part of the auspicious “Buy Good. Buy Black.” program launched in 2021 by Roslyn Karamoko. Hand-picked by Karamoko, the program champions an ever-evolving collection of Black-owned brands that democratizes access to retail space.

“We are so excited to work with Lure on their first brick-and-mortar outpost. I love that this product was created by women who look like me in an effort to create balance and wellness in the lives of all women,” said Roslyn Karamoko, vice president of strategic business development for Neighborhood Goods. “The products and founders are just so beautiful and I look forward to the impact that Lure has in the CBD space.”

The Lure line can be found on the Neighborhood Goods website and at all three retail locations including South Congress, Texas, Chelsea Market, NY and Legacy West, Texas starting Oct. 27, 2022. From decreasing stress, to deepening pleasure and improving sleep — Lure offers modern day essentials made for everyone.