LegitScript has partnered with Google to certify certain topical, non-ingestible CBD products and the websites that market them.

LegitScript currently offers the only certification program authorized by Google to vet advertisers for eligible CBD products and websites. Google will begin recognizing LegitScript certification for CBD websites in January 2023. For this pilot program, Google advertising will be limited to California, Colorado and Puerto Rico.

Being LegitScript-certified not only gives CBD manufacturers and distributors an advantage in the online advertising space but allows them to build trust with consumers.

“When people see the LegitScript seal on retailers product or website, they know that retailers operate safely and transparently,” said LegitScript CEO Scott Roth. “In an industry that is still seeing widespread problems with products that are tainted, substandard, or illegal, it’s more important than ever to give consumers confidence that the CBD products they’re purchasing have been properly vetted.”

As the leading third-party certification expert in complex and high-risk sectors, LegitScript also partners with Google to vet eligible advertisers in the addiction treatment and healthcare spaces.

U.S. manufacturers and retailers can apply now through LegitScript to certify CBD products that are in compliance with USDA, FDA, FTC and DEA regulations, as well as state-specific laws. E-commerce websites with a CBD product catalog that consists of LegitScript-certified CBD products can apply through LegitScript to certify their websites and start advertising on Google in California, Colorado and Puerto Rico.