Kona Gold Beverage announced it will be launching a new line of beverages, Ooh La Lemin Sparkling Lemonade, which will launch early in 2022.
Ooh La Lemin Sparkling will be produced in 12-ounce sleek cans; it will be made with all natural ingredients; it is gluten and GMO free; and it has just 10-calories. Ooh La Lemin Sparkling will be available in six flavors: Original, Blue Raspberry, Citrus Splash, Cucumber Watermelon, Huckleberry and Pineapple Mango.
Sparkling water is one of the fastest growing categories in beverage, and Kona Gold identified an opportunity to take advantage of that by creating the what it says is the first shelf-stable, all-natural, sparkling and low-calorie lemonade in the market. Sales in the non-alcohol sparkling water category in the United States will be close to $34 billion in 2021, and the category is expected to double again within the next two to four years.
Kona Gold has already received commitments from distributors for its Ooh La Lemin Sparkling Lemonades. Additionally, the company has several meetings set up in the next two months with large distributors and big box stores interested in selling the company’s new Sparkling Lemonades.
“I am excited to be announcing to our shareholders and consumers our newest addition to our beverage portfolio, Ooh La Lemin Sparkling,” said Robert Clark, CEO of Kona Gold Beverage. “Our team has been working with a new flavor house who has hit the formulation of our new Sparkling Lemonades out of the park with six amazing flavors.”
Clark added that the company set out to create an all-natural, low-calorie sparkling lemonade that can be sold in all retailers from organic super markets to local convenience stores. “The sparkling category is on fire and is set to have massive growth over the coming years,” said Clark. “We feel Ooh La Lemin Sparkling will take a big bite out of that category.”
Clark explained that Kona Gold will be launching Ooh La Lemin Sparkling early in the first quarter of 2022 and will be aggressively marketing the launch with social media influencers and media ads, such as its January ad in United Airlines.
“The reception from current and potential new distributors has been the strongest we’ve seen for any of our brands,” he said, “and we hope to be announcing some big distribution and chain deals in the very near future.”
The company recently announced its launch of its new ecommerce website for its Ooh La Lemin Lemonade brand and Ooh La Lemin’s availability on one of the biggest ecommerce platforms for the first time, Amazon.
Kona Gold Beverage acquired the Lemin Lemonade brand earlier this year and rebranded it to Ooh La Lemin, which has proven to be extremely successful for the brand, as sales have increased approximately three to five times in locations that carried the previous branded lemonades. Ooh La Lemin, which was previously only available in 24-pack cases online, is now available in 12-pack cases as well, for the first time.
Kona Gold Beverage’s wholly-owned subsidiaries include Kona Gold, HighDrate and Gold Leaf Distribution. Kona Gold has developed a premium Hemp-Infused Energy Drink line. HighDrate has developed the beverage industry’s first CBD-Infused Energy Water, available in six flavors. Gold Leaf Distribution was created to fill the company’s distribution needs in markets that it wants to enter quickly.