Kona Gold Beverage is pleased to announce it has recently launched a new e-commerce website for its Ooh La Lemin Lemonade brand. Kona Gold Beverage acquired the Lemin Lemonade brand earlier this year and rebranded it to Ooh La Lemin, which has proven to be extremely successful for the brand, as sales have increased approximately 3-5 times in locations that carried the previous branded lemonades. Ooh La Lemin, which was previously only available in 24-pack cases online, is now available in 12-pack cases as well, for the first time.
Ooh La Lemin Lemonade is now available on one of the biggest e-commerce platforms for the first time, Amazon.com. Kona Gold has been very successful with its Kona Gold Hemp Energy Drinks on the Amazon platform and anticipates Ooh La Lemin to follow suit. The company is currently fulfilling Amazon orders from its own warehouses, but will be shipping product to Amazon in the coming weeks to convert orders to Amazon’s FBA (Fulfillment By Amazon) service just as it does with its Kona Gold Hemp Energy Drinks. Ooh La Lemin will also be available for purchase on Walmart.com in the coming weeks as well. The company has already sold out of its original flavor, which is being produced this month to keep up with growing demand.
Kona Gold has recently hired an outside social media firm to spearhead its social media efforts for its Ooh La Lemin brand. Targeted ads have already begun on Facebook and Instagram, and soon to be on Tik Tok in markets where Ooh La Lemin has heavy distribution and chain store presence. Influencers on these social media platforms have been identified and the company will be launching influencer campaigns in late December and early January.
“We are excited to finally launch Ooh La Lemin’s new e-commerce website and launching the product on Amazon along with ramping up social media and marketing efforts behind the brand,” stated Robert Clark, CEO of Kona Gold Beverage. “Demand for Ooh La Lemin has been amazing as consumers are finding it to be the best tasting, low-calorie lemonade on the market. We will be coming out with great social media content surrounding the brand and are excited to be working with our new social media company partner.
“Once our rebranding efforts are completed with our Kona Gold Hemp Energy Drinks, which will be a 12-15 week process, similar social media and marketing efforts that we are putting towards Ooh La Lemin, our team will replicate with Kona Gold. Our Kona Gold Hemp Energy Drinks is the leader in the hemp beverage market, but we are ready to take it mainstream and our rebranding efforts will be geared toward that.”
Kona Gold Beverage, a Delaware corporation, has created wholly-owned subsidiaries, Kona Gold, HighDrate and Gold Leaf Distribution. Kona Gold has developed a premium Hemp-Infused Energy Drink line; HighDrate has developed the beverage industry’s first CBD-Infused Energy Water, available in six flavors; and Gold Leaf Distribution was created to fill the company’s distribution needs in markets that it wants to enter quickly.