Clean energy drink company Kill Cliff is releasing a second beverage in its trailblazing Octane product line: Laser Lemons.
Octane contains 125mg of clean caffeine as well as 25mg of CBD and was launched with the Killer Cliffsicle in November 2020 to rave reviews from the industry and customers alike.
Laser Lemons expands the flavor offering of Kill Cliff’s new beverage category that blends high caffeine with high CBD, with a lemon explosion infused with ginger, honey and herbs to make a uniquely refreshing drink.
“Consumers are already coupling CBD and caffeine products in their daily regimen, so the Octane line is a natural extension to support this usage occasion in an RTD format,” said Kill Cliff CEO and former Navy SEAL John Timar. “Laser Lemons is a great next step to further cement our position as the trailblazer in an exciting new category. It is also unlike any flavor we’ve ever created.”
Laser Lemons is available online at killcliff.com.
John Brenkus, Kill Cliff CMO, explained that the company has been innovating in the CBD category since early 2019. “We continue to expand our audience through ground breaking, fresh product innovation,” Brenkus said. “Octane’s success stems from giving consumers all the benefits of caffeine smoothed over with CBD.”
Founded by a Navy SEAL, Kill Cliff has donated over a million dollars to The Navy SEAL Foundation by donating a portion of proceeds from every order. Kill Cliff also offers its signature drinks from podcaster Joe Rogan and New Zealand mixed martial artist Israel Adesanya.