DENVER – Cannabis beverage brand Keef Brands unveiled its new series of cutting edge purpose-driven beverages with alternative cannabinoids. Going beyond the traditional THC and CBD to develop products, Keef’s innovative formulations push the cannabis industry envelope by offering more functional effects ranging from stimulation, relaxation to possible neuropathic benefits.
The product line is now available for the first time in Colorado, with launches into additional states scheduled later this year.
An expansion of Keef Brands’ low-calorie and low-sugar Life H2O beverage line, the three newly released drinks highlight lesser known yet promising compounds found in the cannabis plant: THCv (studies have shown this cannabinoid to produce energizing effects, as well as the potential for suppressing one’s appetite); CBG (non-psychoactive with reported antibacterial, antimicrobial and anti-inflammatory qualities); and CBN (reportedly can be used as a sleep aid).
The new formulations of Keef Life H2O are still infused with the phenome specific cannabis strains with which the line was originally developed, but now contain these added cannabinoids alongside the THC to further their functional purposes. Keef Brands’ new beverages formulated with alternative cannabinoids include:
- Cranberry Lime ENERGIZE +THCv: Respected for its stimulating effects, THCv can now be found as an added cannabinoid in the Life H2O Cranberry Lime. The THCv pairs seamlessly with the original sativa dominant base providing a daytime beverage that is intended to keep you both motivated and focused.
- Strawberry Kiwi BALANCE +CBG: Long admired for its ability to help regulate the body’s muscular and mental tensions, the newly added CBG to the Life H2O Strawberry Kiwi pairs perfectly with the hybrid dominant base.
- Blueberry Lemon SNOOZE +CBN: Idolized for its sleepy time effects, Keef Brands added extra CBN cannabinoids to the Life H2O Blueberry Lemon. With the same taste and indica dominant base, CBN simply brings it to the next level of relief.
“The new Keef Life H2O products with THCv, CBG and CBN mark the beginning of a new chapter that goes beyond using the traditional THC active ingredient, and work to enhance the functional properties and potential wellness benefits of our products in tandem with our focus on great taste and high bioavailability,” said Keef Brands CEO Travis Tharp. “The possibilities for integrating cannabis into every aspect of our lives, from fitness to rest to concentration and beyond, are nearly limitless. We as an industry and cannabis community are at the nascent stages of utilizing over 300 different active ingredients.”
The new products come on the heels of Keef Brands’ expansion into three new states – Missouri, Ohio and Maine. The company currently operates in eight markets. The brand has also partnered with BevCanna to position Keef Brands’ expansion into Canada later this year. The expansion follows a benchmark 2020 for Keef Brands, during which the company celebrated its 10th anniversary and earned the largest year-over-year growth of beverage market share (by dollars sold) in 2020, according to BDS Analytics.
Keef Brands develops, produces, and distributes multiple cannabis-infused product. The brand is currently available in seven states: Arizona, California, Colorado, Maine, Missouri, Ohio, Oklahoma, as well as Puerto Rico.