The Pittsford, N.Y.-based makers of Karma Water, Karma Culture, recently announced the 2022 launch of Karma CBD Water, developed in partnership with Canopy Growth Corp., a world-leading diversified cannabis and hemp company. The new line is the first CBD beverage to launch under the Karma wellness and probiotic waters beverage portfolio.
Karma CBD Water features the beverage maker’s patented push cap technology, which protects the active cannabinoid constituents until seconds before consumption to ensure optimal potency. Karma CBD Water will be available in five natural flavors: Cranberry Lime, Blueberry Yuzu, Blood Orange Papaya, Lavender Orange and Watermelon Dragonfruit.
“Karma Water is a leader in wellness beverages and we see CBD as the next evolution of our premium infused waters portfolio,” said Karma CEO C.J. Rapp. “We are thrilled to partner with Canopy Growth to deliver optimum wellness using best-in-class CBD paired with our industry-leading push cap technology to bring consumers an innovative new product offering in the CBD-infused beverage space.”
Karma CBD Water is infused with 25 milligrams of antioxidant-rich CBD distillate, plus four nourishing adaptogens and seven essential vitamins to deliver a full entourage effect to support holistic health. Canopy Growth utilizes industry leading technology to distill the purest available CBD from hemp, ensuring a consistent consumer experience with the push of the cap.
Both Karma and Canopy Growth are strategic partners of Constellation Brands. Karma’s CBD Water lineup will be distributed through Constellation’s beer distribution network, which has helped the company become one of the fastest growing and the third largest beer company by volume in the U.S.
“Beverages are continuing to fuel the growth in the CBD category as consumers seek out familiar, fast-acting product formats that fit seamlessly into their busy lives,” said David Klein, CEO of Canopy Growth. “Through our strategic partnership with Constellation Brands and Karma, we are thrilled to provide our best-in-class CBD distillate and help add a groundbreaking new CBD wellness beverage to Karma’s industry-leading product lineup.”
The collaboration between Karma and Canopy Growth to offer consumers a truly differentiated, high quality CBD water beverage, combined with the support of an established and highly successful distribution network, will benefit retailers and consumers across the U.S. market in this emerging growth segment.
Karma Culture also makes Karma Wellness Water and Karma Probiotic Water, each meticulously formulated to deliver distinct wellness benefits.
