Already the largest U.S. supplier of vertically-integrated CBD consumer packaged goods, leading plant-based wellness company Kadenwood has been busy raising money to further accelerate the brand’s mission to normalize CBD in health and wellness products through scale, strategic partnerships and acquisitions.
Kadenwood is dedicated to fostering consumer trust and transparency. The company recently raised $50 million in cash and media value in a Series B fundraising round with global purpose-led investment house The Craftory and Arcadian Capital Management, and follow-on investments from existing investors.
In just the first half of 2021, Kadenwood has made a number of high-profile acquisitions, including CBD wellness brands Healist Advanced Naturals and Social CBD. Kadenwood’s organic growth and acquisition approach is creating the largest retail CBD distribution network in the United States, including major drug and grocery store chains, increasing consumer access to trusted CBD products.
The acquisition of U.K.-based Healist Advanced Naturals will allow Kadenwood to scale quickly providing new retail and e-commerce distribution channels to bring high-quality CBD to consumers globally. The additional acquisition of Oregon-based Social CBD enables Kadenwood to offer a wider array of products to mass-market consumers across a broad range of demographics as they increasingly look to powerful and plant-based solutions for their health.
Kadenwood had a landmark year of growth in 2020, raising $15 million in a Series A funding round followed by the acquisition of EcoGen Biosciences, the leading global manufacturer and supplier of hemp-derived CBD materials and formulations. The deal effectively established Kadenwood as the largest supplier of vertically-integrated, hemp-derived CBD in the U.S., expanding the company’s ability to scale production of its quality-driven CBD products.
Kadenwood entered the consumer products marketplace in 2019 with a 100% owned seed-to-shelf capability and has grown its family of industry-leading brand portfolio to include LEVEL SELECT CBD, in the personal care category, Purity Preferred Pet CBD and Purity Organic CBD Teas.
“With this new round of funding, we are accelerating our mission of building enduring CBD brands that people trust as being safe and effective, while cementing our position as a leading global, vertically-integrated CBD company,” said Kadenwood co-founder and CEO Erick Dickens. “This funding round solidifies our ability to execute a $20M media campaign to drive consumer awareness and support our retail partners with these industry leading brands.”
Dickens added that the company is excited by the growth ahead for Kadenwood and its family of brands as it focuses on scaling and growing the business while helping shape the future of CBD and plant-based wellness.