Flora Growth Corp.’s JustCBD announced its line of Novel Foods-registered CBD products will be launching on Amazon in the U.K.

Amazon UK entered the CBD market in October 2021 and has since expanded the initial pilot-only program to include vendors who have demonstrated their compliance with the U.K. CBD Novel Food regulations. Producers awarded with U.K. Novel Food authorization must prove the product is safe for consumption and labeled correctly.

“With health and wellness playing an increasingly important role in customers’ lives, we are excited to increase the selection of quality CBD products offered to Amazon customers in the U.K.,” said Hussein Rakine, CEO of JustCBD. “The JustCBD team looks forward to working closely with Amazon to expand our product offering to other countries as our partnership and brand presence in the United Kingdom grows.”

JustCBD’s product line is expected to launch on Amazon UK in June 2022 and will make available a portfolio of JustCBD’s best-selling gummies and tinctures.

“International growth is a key objective of our company’s strategy. The launch on Amazon UK allows Flora to reach a larger consumer base in search of quality CBD products,” said Luis Merchan, CEO of Flora Growth. “We are excited to continue expanding our operations in Europe and to deliver top-quality cannabis-related products to customers aiming to improve their health and wellness.”

Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands. As the operator of one of the most extensive outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its commercial, house of brands and life sciences divisions.