Jointly announced the introduction of Jointly Matches, a first-of-its-kind, goal-based, data-driven cannabis shopping list builder for the modern cannabis consumer.
“Many consumers feel overwhelmed by the vast number of choices when shopping for cannabis,” said David Kooi, Jointly’s co-founder and CEO. “Jointly Matches provides consumers with a framework for an effective and empowering shopping experience. It introduces consumers to the best performing products for their goals, leading to better outcomes for the consumer, and for the retailer as well.”
Using Jointly Matches, consumers select from 12 goals that comprehensively cover the reasons why people consume cannabis: Relax and refresh, Relieve everyday stress, Improve sleep, Energize and uplift, Ease everyday pain, Enjoy social experiences, Focus, Create, Exercise, Stimulate appetite, Enhance intimacy and Exercise recovery.
“Jointly Matches recommends the products that are performing the best. No brand, grower, or manufacturer can pay for better ratings or to be a better match. Using Matches, consumers can be confident that they’re making purchase decisions for the right reasons. Based on what is working the best for the reasons why they consume,” said Kooi.
The data powering the product recommendations is provided by Jointly’s mobile app, where hundreds of thousands of consumers reflect on their cannabis consumption and rate products for effectiveness, taste and aroma.
The goal-based product matching algorithm considers product ratings, the customer’s goal, product category preferences, cannabinoid content, strain and more.
“Consumers soon will be able to convert their personalized shopping lists into shopping carts, and then send these carts directly to their favorite local dispensary,” said Eric Gutshall, Jointly’s co-founder and chief development officer. “Further, empowering in-store retail personnel with product performance data will strengthen and deepen the consumer-budtender-retailer relationship.”
The release of Matches follows Jointly’s recently published Theory of Purposeful Cannabis Consumption, in which Kooi dismantles the stigma against cannabis, with data.
Matches is available for free on Jointly’s website and mobile iOS and Android applications.